Marketing officer for Electronics Equipment Corporation

Job Title: Marketing Officer
Department: Trading
Reports to: Trading Head
SUMMARY OF JOB:
The main duty of a Marketing Officer is to supervise the planning and overseeing of the
organization’s marketing activities and campaigns by ensuring that all marketing operations are
successfully meeting the goals set by the management.
DUTIES & RESPONSIBILITIES:
Below are some, but not limited to, the duties and responsibilities of a Marketing Officer:
1. Contributes in the implementation of marketing strategies.
2. Organizes and attends marketing activities or events to raise brand awareness.
3. Plans advertising and promotional campaigns for products or services on a variety of media
(social, print etc.).
4. Liaises with stakeholders and vendors to promote success of activities and enhance the
company’s presence.
5. Prepares content for the publication of marketing material and oversee distribution.
6. Conducts market research to identify opportunities for promotion and growth.
7. Collaborates with managers in preparing budgets and monitoring expenses with regards
to marketing needs
8. Creates and develops new innovative ways to communicate the company message to the
existing customers.
9. Plans and manages marketing events and evaluating their success.
10. Evaluates the effectiveness of all marketing activity.
11. Develops and implements internal and external marketing program.
12. Plans, develops and delivers campaigns as agreed within timescales.
13. Supports sales presentations by assembling videos, slide shows, demonstration and
brochures.
QUALIFICATIONS:
To perform this job successfully, an individual must be able to perform each essential duty
satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or
ability required.
1. BSc/BA in Marketing, business administration or relevant field
2. Proven experience as marketing officer or similar role
3. Solid knowledge of marketing techniques and principles
4. Good understanding of market research techniques, statistical and data analysis methods
5. Excellent knowledge of MS Office and marketing software (e.g. CRM, Photoshop)
6. Thorough understanding of social media and web analytics
7. Excellent organizational and multi-tasking skills
8. Outstanding communication and interpersonal abilities
9. Creativity and commercial awareness
10. A team player with a customer-oriented approach
11. Research Skills
12. Experience in joining conventions
13. Organized and keen to details