Digital Marketing Specialist

Position Title: Digital Marketing Specialist
Work Location: Alabang
Work Setup: Onsite
Work Schedule: Day Shift (6:00 AM – 3:00 PM)

Qualifications
-Bachelor’s degree in Marketing, Communications, Business, or a related field
-2+ years’ experience in digital marketing, focusing on SEO, web content, and campaign coordination
-Prior experience working with Australian companies
-Proficiency with WordPress and CRM platforms such as HubSpot, Zoho, or Salesforce
-Experience creating and managing landing pages using Elementor, Wix, or Unbounce
-Solid understanding of digital tools: Google Analytics, Google Ads, SEMrush, Ahrefs, Meta Ads Manager, etc.
-Basic graphic design skills using Canva, Adobe Photoshop, or Figma
-Excellent communication and collaboration skills, especially with external agencies
-Strong attention to detail, self-motivated, able to manage multiple tasks and deadlines
-Prior experience with marketing or creative agencies is a plus

Job Summary/Description
Implement, optimize, and monitor digital marketing strategies to enhance online presence, generate leads, and support overall branding efforts in collaboration with internal teams and external agencies.

Responsibilities/Duties
-Implement and continuously optimize SEO strategies to improve search engine rankings and visibility
-Build and manage landing pages using WordPress, Elementor, Unbounce, or Wix
-Compile and analyze marketing data, including traffic, lead generation, and conversion metrics
-Collaborate with external marketing agencies on branding, advertising, and promotional efforts
-Assist with creating marketing materials and digital assets for email, social media, and websites
-Use CRM systems (HubSpot, Zoho, Salesforce, or similar) for customer journey and campaign automation
-Monitor website and campaign performance via Google Analytics, SEMrush, or Ahrefs
-Ensure marketing activities align with brand tone and strategic goals