Digital Marketing

• Develop, implement, and manage social media strategies aligned with business goals.
• Create, curate, and schedule high-quality, engaging content (text, images, video) for platforms such as Facebook, Instagram, LinkedIn, X (Twitter), TikTok, and others.
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Collaborate with marketing, design, and content teams to support campaigns and product launches.
• Use analytics tools to track performance, generate reports, and provide actionable insights.
• Stay up-to-date with the latest social media trends, tools, and best practices.
• Monitor competitors and industry trends to identify new opportunities for engagement.
• Manage social media advertising campaigns, including budget allocation, targeting, and performance optimization.
• Maintain a consistent brand voice and tone across all social channels.
• Oversee the day-to-day operations of the company’s e-commerce platforms, ensuring product listings, pricing, inventory, and promotions are accurate and up to date.
• Optimize the online customer experience by enhancing site navigation, layout, and functionality to drive engagement and conversions.
• Collaborate with marketing, product, and sales teams to develop and execute promotional campaigns that align with business goals.
• Monitor key performance indicators (KPIs) such as conversion rates, average order value (AOV), bounce rate, and cart abandonment rate.
• Work closely with developers and designers to implement website improvements and troubleshoot issues.
• Develop and implement a comprehensive SEO strategy to increase organic visibility and traffic to the e-commerce site.
• Conduct keyword research, competitive analysis, and on-page optimization.
• Optimize product descriptions, category pages, and blog content for SEO best practices.
• Monitor and report on SEO performance using tools.