Location:
Makati and Ortigas, National Capital Region
Contract Type:
Full Time
Experience Required:
3 to 4 years
Education Level:
Bachelor’s Degree
Salary:
60.000,00 ₱ /
Monthly
Job Description
Work Arrangement: On-site
Schedule: Day Shift
Location: Makati & Ortigas
Employment Type: Full time
Salary: Php 50,000 to Php 60,000
About the Role:
As the Brand Specialist, you will be the driving force behind building and elevating our brand presence in the Philippines, with a strategic focus on social media, PR campaigns, and digital storytelling. You will execute a phased branding roadmap starting with foundational social media and PR activations, followed by targeted advertising and short-form video content to establish trust, engagement, and market leadership in real estate and financial services.
Your role will blend creative storytelling, data-driven insights, and compliance-aware marketing to position our company as the preferred brand for investors, homebuyers, and partners.
Key Responsibilities:
Brand Strategy & Digital Foundation
● Develop and implement a step-by-step brand-building plan, prioritizing social media engagement and PR visibility before scaling to paid campaigns and video content.
● Define and enforce brand guidelines (voice, visuals, UX) across all touchpoints—website, LinkedIn, Facebook, Instagram, and investor materials.
● Craft a content pillar strategy (educational, promotional, community-building) tailored to Filipino audiences in property and finance.
Social Media & PR Leadership (Phase 1 Focus)
● Launch and manage organic social media campaigns to boost brand awareness, leveraging platforms like Facebook, LinkedIn, and TikTok.
● Collaborate with PR agencies or media partners to secure featured articles, interviews, and industry awards highlighting our market expertise.
● Monitor trends and competitor activity to adapt messaging in real time (e.g., reacting to SEC/PSE updates, capital market shifts).
Campaign Execution & Content Production (Phase 2-3 Scalability)
● Produce high-impact short videos (TikTok/Reels) and infographics simplifying complex topics.
● Design lead-generating campaigns (e.g., webinars, downloadable guides) to nurture prospects through the sales funnel.
● Ensure all content complies with SEC, PSE, and regulations (disclaimers, disclosures).
Analytics & Optimization:
● Track KPIs (engagement rates, follower growth, PR mentions) and refine strategies based on data.
● Conduct monthly competitor audits to identify gaps and opportunities in branding.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or Business; certifications in digital marketing are a plus.
● 3+ years in brand/marketing, preferably in real estate, fintech, or financial services in the Philippines.
● Proven success in growing social media audiences and managing PR campaigns.
● Proficiency in Canva, Adobe Suite, Meta Business Manager, and basic video editing tools (CapCut, Premiere Rush).
Candidates with attached CV and relevant experience will be considered for a phone interview.
Schedule: Day Shift
Location: Makati & Ortigas
Employment Type: Full time
Salary: Php 50,000 to Php 60,000
About the Role:
As the Brand Specialist, you will be the driving force behind building and elevating our brand presence in the Philippines, with a strategic focus on social media, PR campaigns, and digital storytelling. You will execute a phased branding roadmap starting with foundational social media and PR activations, followed by targeted advertising and short-form video content to establish trust, engagement, and market leadership in real estate and financial services.
Your role will blend creative storytelling, data-driven insights, and compliance-aware marketing to position our company as the preferred brand for investors, homebuyers, and partners.
Key Responsibilities:
Brand Strategy & Digital Foundation
● Develop and implement a step-by-step brand-building plan, prioritizing social media engagement and PR visibility before scaling to paid campaigns and video content.
● Define and enforce brand guidelines (voice, visuals, UX) across all touchpoints—website, LinkedIn, Facebook, Instagram, and investor materials.
● Craft a content pillar strategy (educational, promotional, community-building) tailored to Filipino audiences in property and finance.
Social Media & PR Leadership (Phase 1 Focus)
● Launch and manage organic social media campaigns to boost brand awareness, leveraging platforms like Facebook, LinkedIn, and TikTok.
● Collaborate with PR agencies or media partners to secure featured articles, interviews, and industry awards highlighting our market expertise.
● Monitor trends and competitor activity to adapt messaging in real time (e.g., reacting to SEC/PSE updates, capital market shifts).
Campaign Execution & Content Production (Phase 2-3 Scalability)
● Produce high-impact short videos (TikTok/Reels) and infographics simplifying complex topics.
● Design lead-generating campaigns (e.g., webinars, downloadable guides) to nurture prospects through the sales funnel.
● Ensure all content complies with SEC, PSE, and regulations (disclaimers, disclosures).
Analytics & Optimization:
● Track KPIs (engagement rates, follower growth, PR mentions) and refine strategies based on data.
● Conduct monthly competitor audits to identify gaps and opportunities in branding.
Qualifications:
● Bachelor’s degree in Marketing, Communications, or Business; certifications in digital marketing are a plus.
● 3+ years in brand/marketing, preferably in real estate, fintech, or financial services in the Philippines.
● Proven success in growing social media audiences and managing PR campaigns.
● Proficiency in Canva, Adobe Suite, Meta Business Manager, and basic video editing tools (CapCut, Premiere Rush).
Candidates with attached CV and relevant experience will be considered for a phone interview.
Number of vacancies:
1
Company Description
WHR Global Consulting is a trusted HR and business consulting firm based in Taguig City. We specialized in recruitment, executive search, HR outsourcing, and organizational development. Committed to excellence and client satisfaction, we help build strong, people-focused teams through innovative and tailored human capital solutions.
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