Social Media Function Head

JOB PURPOSE
Over-all in charge in developing, implementing and overseeing long-term digital marketing campaigns and short-term advertising techniques through digital platforms.

JOB REQUIREMENTS/QUALIFICATIONS
1) Bachelor’s degree in Marketing, Digital Marketing, Advertising, Communications or any related field.
2) At least 5-8 years of work experience as Digital Marketing Manager or similar role.
3) Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
4) Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
5) Experience in optimizing landing pages and user funnels
6) Experience with A/B and multivariate experiments
7) Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
8) Strong analytical skills and data-driven thinking
9) Up-to-date with the latest trends and best practices in online marketing and measurement
10) Excellent time and task management skills
11) The ability to work in a dynamic, fast-paced environment, to deadlines
12) A bright and pleasant disposition, with a good attitude and self-motivated
13) Willingness and ability to work flexible hours as necessary

Responsibilities
1) Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
2) Design, build and maintain our social media presence
3) Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
4) Identify trends and insights, and optimize spend and performance based on the insights
5) Brainstorm new and creative growth strategies
6) Plan, execute, and measure experiments and conversion tests
7) Collaborate with internal teams to create landing pages and optimize user experience
8) Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
9) Collaborate with agencies and other vendor partners
10) Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate