Senior Marketing Officer (eCommerce)

Duties & Responsibilities
• Create and apply brand guidelines in all company materials.
• Help the company reach its market share and growth goals.
• Do market research to find new opportunities for promotion and expansion.
• Understand customer needs and help launch competitive products.
• Make sure the right products are available to meet market demand.
• Coordinate with suppliers and manufacturers for product needs.
• Set and manage pricing strategies for products and services.
• Handle customer satisfaction programs to build trust and loyalty.
• Plan and run promotions, advertisements, and campaigns using different media (e.g., social
media, print).
• Join marketing events to boost brand awareness and measure their success.
• Work with partners and vendors to ensure successful campaigns.
• Collaborate with content creators and designers to produce quality materials.
• Keep updated with the latest marketing tools and trends to improve campaigns.
• Team up with sales to make sure marketing supports their goals.
• Provide product training to frontliners and customer-facing staff.
• Manage the marketing budget and stick to spending limits.
• Follow company safety rules and health regulations.
• Help improve systems, policies, and procedures related to marketing.
• Follow company policies, ethical standards, and confidentiality rules.
• Perform other tasks assigned by the immediate supervisor.

Qualification
• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role

Knowledge, Skills, Abilities:
• Strong data analysis skills to assess product performance and identify improvement areas.
• Ability to interpret sales data, traffic, and other performance metrics.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Experience in leading cross-functional teams and managing the product development lifecycle.
• Excellent communication skills to work with various teams and external partners.
• Ability to present data and strategies clearly to stakeholders.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
• Understanding of digital marketing tools, SEO, and customer relationship management (CRM)
systems.
• A keen understanding of customer needs, behaviors, and preferences.
• Ability to think from the customer's perspective to improve product offerings and experiences.
• Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development
teams.
• Understanding of backend processes related to eCommerce (inventory, order management,
etc.).

Work Schedule: 8 hours shift (Day Shift)
Work Location: Pasig City