Senior Marketing Officer (Utilities and Agriculture)

Duties & Responsibilities
• Define and execute a clear product strategy for both utilities and agriculture products, ensuring
alignment with company goals and market demands.
• Develop and maintain product roadmaps, ensuring timely delivery and evolution of product
offerings.
• Understand industry trends and customer needs to identify opportunities for new product
development or improvements in existing products.
• Conduct research on trends in the utilities and agriculture industries, including emerging
technologies, regulations, sustainability initiatives, and market shifts.
• Perform competitor analysis to assess market positioning and identify opportunities for
differentiation or improvement.
• Collaborate with various teams including R&D, engineering, design, sales, and operations to
ensure product development is aligned with both technical capabilities and customer
requirements.
• Work with external stakeholders, such as suppliers, regulatory bodies, and electrical/agricultural
cooperatives, to drive product development and market access.
• Oversee the entire product lifecycle from ideation to launch, growth, and eventual phase-out or
update.
• Track product performance through metrics such as market share, customer satisfaction, and
profitability.
• Continuously assess customer feedback and industry trends to iterate and improve product
offerings.
• Develop pricing strategies based on market demand, competition, and production costs while
ensuring product profitability.
• Work closely with finance teams to forecast product demand and manage profitability.
• Explore opportunities for bundling products or offering service packages to enhance customer
value and drive growth.
• Educate internal stakeholders (sales, marketing, support teams) about the utility and agricultural
products to ensure they can effectively promote and support them.
• Provide product training to customers, ensuring they understand how to use the products
effectively.
• Partner with sales and customer support teams to understand customer pain points and
continuously improve the product.
• Engage with both B2B (e.g., farming operations, utility companies) and B2C customers to gather
insights into product needs and preferences.
• Ensure that products comply with national and regional regulatory standards related to utilities
(such as energy or water consumption) and agriculture (such as pesticide use, crop protection,
etc.).

Qualification
• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role