Senior Marketing Officer (Utilities and Agriculture)
Pasig City, National Capital Region
Posted 6 days ago
- Company:
- Dempsey Resource Management , Inc.
- Company Description:
- We are an executive search company engaged in sourcing and referral of professionals in various fields. We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization for direct hiring.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
• Define and execute a clear product strategy for both utilities and agriculture products, ensuring
alignment with company goals and market demands.
• Develop and maintain product roadmaps, ensuring timely delivery and evolution of product
offerings.
• Understand industry trends and customer needs to identify opportunities for new product
development or improvements in existing products.
• Conduct research on trends in the utilities and agriculture industries, including emerging
technologies, regulations, sustainability initiatives, and market shifts.
• Perform competitor analysis to assess market positioning and identify opportunities for
differentiation or improvement.
• Collaborate with various teams including R&D, engineering, design, sales, and operations to
ensure product development is aligned with both technical capabilities and customer
requirements.
• Work with external stakeholders, such as suppliers, regulatory bodies, and electrical/agricultural
cooperatives, to drive product development and market access.
• Oversee the entire product lifecycle from ideation to launch, growth, and eventual phase-out or
update.
• Track product performance through metrics such as market share, customer satisfaction, and
profitability.
• Continuously assess customer feedback and industry trends to iterate and improve product
offerings.
• Develop pricing strategies based on market demand, competition, and production costs while
ensuring product profitability.
• Work closely with finance teams to forecast product demand and manage profitability.
• Explore opportunities for bundling products or offering service packages to enhance customer
value and drive growth.
• Educate internal stakeholders (sales, marketing, support teams) about the utility and agricultural
products to ensure they can effectively promote and support them.
• Provide product training to customers, ensuring they understand how to use the products
effectively.
• Partner with sales and customer support teams to understand customer pain points and
continuously improve the product.
• Engage with both B2B (e.g., farming operations, utility companies) and B2C customers to gather
insights into product needs and preferences.
• Ensure that products comply with national and regional regulatory standards related to utilities
(such as energy or water consumption) and agriculture (such as pesticide use, crop protection,
etc.).
Qualification
• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role
- Salary:
- ₱50,000.00 Monthly