Senior Media Buyer

Role: Senior Media Buyer
Salary: Php 65,000 - 80,000
Job type: Full-time
Work Schedule: 9 PM - 6 AM PH Time
Language: English (required)
Location: Work From Home

Key Responsibilities:
- Ad Campaign Management: Plan, launch, and optimize multi-channel ad campaigns across Google, Meta, and YouTube. This involves developing data-driven strategies for improved CTR, CPC, and conversion rates, conducting audience research, crafting compelling ad copy, monitoring performance, A/B testing, and ensuring platform compliance.
- SEO Strategy Implementation: Execute SEO strategies to boost local search rankings and organic traffic, including keyword and competitor research, content optimization, tracking performance with tools like Google Analytics and Ahrefs, and providing monthly reports.
- Client Relationship Management: Serve as the main point of contact for clients and internal teams, guiding onboarding, providing regular updates, proactively addressing concerns, and offering strategic recommendations and detailed reports.
- Project Management & Collaboration: Use Notion to track campaign progress, collaborate with cross-functional teams (content, CRM, development), break down complex campaigns into tasks, and participate in team check-ins.
- Internal Marketing Efforts: Lead internal ad campaigns for new client acquisition, monitor internal marketing KPIs, and boost brand awareness through paid media.

Required Skills & Experience:
- 3+ years of media buying experience for local service-based businesses (e-commerce or coaching brands are not relevant for this role).
- Proven track record with Google, Meta (Facebook/Instagram), and YouTube ad campaigns.
- Strong understanding of lead generation strategies and conversion optimization.
- Excellent copywriting skills for various ad platforms.
- Experience with SEO strategies and tools (Google Analytics, Search Console, Ahrefs, SEMrush).
- Ability to analyze data, identify trends, and adjust strategies.
- Familiarity with project management tools like Notion and CRM platforms like GoHighLevel.
- Strong communication and collaboration skills.
- Ability to work independently in a fast-paced, results-driven environment.

How the Company Supports Success:
- Structured Onboarding & Training: Comprehensive onboarding, access to training resources for copywriting, SEO, and ad management, plus ongoing mentorship.
- Cutting-Edge Tools & Resources: Access to industry-leading tools (Notion, Google Ads, Meta Ads Manager, Ahrefs) and a well-documented workflow.
- Collaborative Work Environment: A supportive team culture with regular check-ins and a feedback-driven approach.
- Career Growth Opportunities: Chances to take on new challenges, potential for advancement, and a direct impact on client success and company growth.

Benefits:
- SSS, PhilHealth, Pag-Ibig
- 13th Month
- HMO
- Paid Leave (PTO or Sick Leave)
- Maternity / Paternity Leave
- Severance Pay