Trade Marketing Officer - FMCG (47304) - FPIP II

Salary: 20,000 - 30,000
Location: FPIP II, Sto. Tomas Batangas
With Saturday schedule

QUALIFICATIONS:
・Bachelor’s degree in Marketing, Business Administration, or a related field.
・At least 2 years of experience in trade marketing, merchandising, or sales within the FMCG industry (preferably food manufacturing).
・Strong understanding of supermarket operations, trade marketing strategies, and branding.
・Excellent organizational, analytical, and communication skills.
・Proficiency in Microsoft Office (Excel, Word, PowerPoint).
・Willing to do fieldwork and occasional overtime.

RESPONSIBILITIES:
-Trade Marketing & Promotion Execution
・Develop and implement trade marketing programs across key retail channels (supermarkets, convenience stores, and other distribution networks).
・Execute consumer and channel promotions to enhance brand presence and drive sales.
・Analyze the effectiveness of trade marketing campaigns and recommend improvements.
-Merchandising & In-Store Branding
・Ensure all point-of-purchase (POP) and merchandising materials are properly placed and maintained.
・Monitor and analyze competitor activities, pricing strategies, and promotional efforts in the trade.
・Work closely with the sales team to enhance shelf visibility and brand recognition.
-Coordination & Inventory Management
・Manage relationships with suppliers and third-party vendors for timely production and delivery of marketing materials.
・Track and control the inventory and distribution of POP and merchandising materials.
・Collaborate with store managers and sales representatives to ensure seamless execution of marketing initiatives.
- Special Projects & Reporting
・Assist in data collection, market research, and trade insights for strategic planning.
・Handle special projects assigned by the Marketing Team to drive business growth.
・Prepare reports on trade marketing performance, including ROI analysis and budget tracking.