Social Media Manager - Retail Fashion (Onsite)
Taguig, National Capital Region
Posted 6 days ago
- Company:
- HR Network Inc
- Company Description:
- HR NETWORK was borne out of a need by business and industry for highly focused and strictly confidential search. This results in the hiring of effective, successful, and top-notch professionals. The company is a brain child of a group of highly competent young professionals with proven track record in the field of Human Resources Management practice. They share a common vision of becoming the “new breed” in human resources management and development consulting. Established in August 1999, HR Network’s executive search services of exacting standards are availed of by a wide range of local and multinational companies specifically in the IT industry. HR Network’s consultants come from a solid foundation in the HR practice with extensive exposure in sourcing and screening of high caliber people. They enable the firm to provide timely and quality service for every executive search assignment. Product & Services With the group’s expertise in Human Resources Management and Development, full blown consulting services are also provided. Depending on your needs, HR Network has the capabilities of customizing tailor fit programs aimed towards enhancing your practices in Human Resources management. Here are other services that the team can offer: -Performance Management Systems -Competence Profiling -Job Evaluations -Salary Structuring -Teambuilding programs -Employee Development Training Programs -Organizational Climate Survey -Benefits Systems
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
To lead the strategic vision and execution for social media presence, ensuring
alignment with brand identity, marketing goals, product launches, and customer lifecycle. The
role requires a fashion-savvy strategist who understands content flow, customer psychology,
and digital growth mechanics.
SKILLS AND REQUIREMENTS:
3+ years experience in social media strategy within the fashion, retail, or lifestyle
industries
Strong understanding of Meta Business Suite, analytics, A/B testing, and ad funnels
Background in fashion marketing or styling is a major plus
Experience managing creative calendars and campaign launches
High proficiency in brand tone, storytelling, trend forecasting, and community building
Understands the e-commerce journey (discovery > browsing > checkout > loyalty)
Ability to translate macro business needs into micro content goals
Comfortable working with designers, stylists, and performance marketers
Fashion-literate, trend-aware, and passionate about aesthetic storytelling and brand
curation
Highly experienced with marketing funnels, content psychology, and consumer
journey mapping
Highly experienced with marketing funnels, content psychology, and consumer
journey mapping
Knowledge of fashion e-commerce, from brand positioning to conversion rate
optimization and client retention
Capable of managing and enhancing shop integrations (Instagram Shop, Shopify
backend, 3rd party marketplaces like Zalora & The Frankie)
Willing to work 6 days a week — Sunday/Saturday from home as needed
Willing to Work in Taguig for Full Onsite
RESPONSIBILITIES:
Develop and execute annual-to-daily social media strategy across Meta (IG/FB), TikTok,
YouTube, and IG Shop
Create yearly-monthly Gantt calendars aligned with brand goals, launches, and
campaign timelines, with storytelling, seasonal campaigns, influencer placements, and
community-building pillars
Lead and supervise shooting days and direct creative content execution.- Plan and
manage Shopify website content, homepage visuals, collection drops, and site improvements
Strategize and monitor sponsored campaigns (Meta/IG/FB/google) with full-funnel
structure (TOF–BOF). awareness → interest → desire → action
Generate strategies to drive conversion and traffic to physical locations (Venice Mall,
etc.)
Coordinate with internal designers, stylists, and content creators for brand-consistent
storytelling
Monitor and improve third-party platforms presence (Frankie, Zalora, etc.), aiming for
visibility, consistency, and traffic conversion
Ensure all activities reinforce brand DNA, fashion positioning, and customer journey
Plan the entire customer journey content — from discovery (ads) to conversion
(website/shop) to retention (community)
Collaborate with the graphic designer, copywriter, and CBO for cohesive visual and
messaging output
Analyze data and adjust content/ad strategy based on engagement, sales funnels, and
performance.
Lead Meta ad campaigns (sponsored posts, product catalogs, lead generation,
retargeting)
Oversee website aesthetics, structure, improvements, and functionality
Tools Knowledge (Preferred):
● Meta Business Suite / Ads Manager
● Canva, Adobe Suite (as collaborator)
● Notion / Trello / Google Sheets for planning
● Shopify Analytics / GA4 basics
● Email campaign platforms (Klaviyo or similar)
- Salary:
- ₱60,000.00 Monthly
