Social Media Specialist

• Develop tailored content strategies for each business unit (e.g., salon, gym, and other subsidiaries) to align with brand goals
• Plan, create, and manage engaging content for websites, blogs, social media, and other digital platforms
• Implement and execute platform-specific social media strategies
• Manage and optimize paid advertising campaigns
• Assist in planning and executing digital marketing campaigns across social media, email, and search engines
• Schedule and publish content across Instagram, Facebook, Instagram, TikTok and other relevant platforms (including photos, videos, stories, and reels)
• Maintain a consistent brand voice, visual identity, and tone across all channels
• Monitor and respond to comments, messages, and customer inquiries in a timely and professional manner
• Maintain and grow all social media accounts by driving engagement and community interaction
• Assist with influencer partnerships and collaborations as needed
• Coordinate with the videographer regarding shoot schedules and requirements
• Track and analyze engagement, reach, and overall campaign performance using analytics tools
• Monitor web traffic and prepare reports to evaluate the effectiveness of content and campaigns
• Recommend improvements based on data insights and marketing best practices
• Stay current with social media trends, competitor activity, and platform updates
• Stay up-to-date with digital marketing and social media trends, tools, and industry best practices