Social Media Specialist

We are looking for a creative and strategic Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for planning, implementing, and monitoring our social media strategy to increase brand awareness, improve marketing efforts, and drive engagement.

Key Responsibilities:

- Develop and implement a comprehensive social media strategy aligned with the company's goals.
- Conduct market research to stay updated with trends and audience preferences.
- Create engaging and shareable content for various platforms, including text, image, and video posts.
- Manage the content calendar and schedule posts across multiple platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok).
- Collaborate with designers, copywriters, and other team members to produce high-quality content.
- Respond to comments, messages, and inquiries promptly.
- Foster positive engagement and build strong relationships with followers.
- Track, analyze, and report on key social media metrics (e.g., engagement, reach, conversions).
- Utilize analytics tools (e.g., Google Analytics, Hootsuite, Sprout Social) to measure the success of social media campaigns.
- Assist in creating paid social media campaigns to boost visibility and engagement.
- Monitor campaign performance and adjust strategies as needed.
- Stay up-to-date with emerging trends, tools, and technologies in social media.
- Identify opportunities to leverage new platforms and features.