PR and Digital Senior Supervisor for Pure Living Wellness Intl

A Public Relations Senior Supervisor in the skincare industry oversees the development and execution of PR strategies, builds media relationships, and manages the company's public image. They ensure brand consistency, create compelling content, and handle media inquiries while monitoring public opinion.

Key Responsibilities:
- Strategy and Planning: Develop and implement PR strategies and campaigns to achieve specific goals, including brand awareness, positive perception, and product launches.
- Media Relations: Build and maintain strong relationships with media outlets, journalists, and influencers in the beauty and skincare industry.
- Content Creation: Write and edit press releases, social media posts, blog articles, and other marketing materials.
- Media Engagement: Handle media inquiries, arrange interviews, and manage press conferences.
- Brand Management: Ensure consistent brand messaging across all communication channels and monitor public opinion.
- Crisis Management: Develop and execute strategies to manage negative publicity and address public concerns.
- Performance Evaluation: Track the effectiveness of PR campaigns and make adjustments as needed.
- Collaboration: Work closely with marketing, sales, and other departments to align PR efforts with overall business goals.

Skills and Qualifications:
- Strong Communication Skills: Very good writing, verbal, and interpersonal skills are essential.
- Media Relations Experience: Familiarity with media contacts, news outlets, and influencer networks.
- Content Creation Skills: Ability to write compelling and engaging content for various platforms.
- Strategic Thinking: Capacity to develop and execute effective PR strategies.
- Crisis Management Skills: Ability to handle and address negative publicity.
- Analytical Skills: Ability to track, analyze, and report on PR performance.
- Industry Knowledge: Familiarity with the skincare industry and its trends.
- Bachelor's degree: A degree in Public Relations, Communications, or a related field is typically required.