SEO Link Builder

About the job

The SEO Link Building Specialist will manage all aspects of link-building campaigns, from identifying sites to securing placements and writing SEO-optimized content. SEO link-building specialists also help develop strategies to increase a company's online profile through marketing and promotions, and they may use social media sites to initiate viral campaigns.

Key Responsibilities

Site Identification: Find relevant, high-quality websites for link-building opportunities. Analyze site value using domain authority, relevance, and traffic metrics.
Outreach and Negotiation: Use HubSpot CRM for outreach and tracking. Craft personalized outreach messages and negotiate terms for guest posts or link placements. Maintain clear communication with webmasters.
Content Development: Conduct keyword research to identify relevant topics. Propose content ideas and write SEO-optimized articles. Ensure content quality and adherence to SEO standards.
Link Acquisition and Reporting: Secure at least 4 guest blog posts per week, totaling 20 per month. Monitor the performance of acquired links, tracking web visits, traffic, and keyword rankings. Provide regular reports on link-building effectiveness.
Tool Utilization: Use tools like Ahrefs for analysis and keyword research. Ensure content quality with grammar and writing tools.
Collaboration and Communication: Work with the content and SEO teams to align efforts. Report progress and share insights with the team.
Continuous Improvement: Stay updated on SEO and link-building trends. Experiment with new strategies to improve results

Qualifications and Skills

Experience in SEO link building with proven success.
In-depth knowledge of content marketing and SEO practices.
Excellent communication and negotiation skills.
Detail-oriented with good organizational skills.
Strong communication skills for effective outreach.
Familiarity with guest blogging platforms like Medium, Substack, and various niche blogs.
Experience managing a workflow for posting 15-20 blogs per month, including:
Using tools like Ahrefs and Semrush for target identification.
Utilizing in-house writers for SEO-optimized content creation.
Crafting and managing personalized outreach emails with tools like Pitchbox or BuzzStream.
Managing submission tracking and follow-ups with tools like Airtable or Google Sheets.
Implementing content syndication on platforms with open publishing options.
Monitoring backlinks to ensure published content remains active using tools like Linkody or Ahrefs.