Marketing Technology Specialist

Manage Company Websites: Use platforms like WordPress, Squarespace, or similar to maintain and update company websites.

Client Collaboration: Work closely with internal marketing teams and external clients to gather requirements, obtain feedback, and present results.

Campaign Development and Execution: Create and manage multiple outbound marketing automation campaigns using platforms such as Mailchimp, Marketo, Eloqua, Dynamics 365, or similar.

MarTech Strategy Consultation: Define and present marketing technology strategies from a marketer’s perspective to leverage technologies for meeting objectives.

Lead and Database Management: Oversee lead generation and database management to ensure data integrity and effective targeting.

Product and Service Expertise: Develop in-depth knowledge of the company’s products and services.

Stay Updated: Keep abreast of the latest developments in products and solutions beneficial to the company, including technologies like the Microsoft stack.

System Configuration: Perform system configurations based on approved requirements.

Requirement Translation: Understand client requirements and translate them into system features and solutions.

Project Support: Assist the project team in delivering quality system solutions.

Client Demos and Presentations: Prepare and conduct client demonstrations and presentations.

MarTech Solution Recommendations: Recommend marketing technology solution approaches.

Technical Team Support: Help the technical team understand and translate requirements to build appropriate system solutions.

Project Management: Assist in enforcing project deadlines and schedules.

Additional Duties: Perform other duties as assigned.

Additional Responsibilities but not required:

Automation Workflow Design: Design and implement marketing automation workflows to streamline marketing processes.

Performance Analysis: Monitor and analyse the performance of marketing automation campaigns, providing insights and recommendations for improvement.

A/B Testing: Conduct A/B testing to optimise email campaigns and landing pages.

Integration Management: Ensure seamless integration of marketing automation platforms with CRM systems and other marketing tools.

Compliance and Best Practices: Ensure all marketing automation activities comply with industry best practices and regulations, such as GDPR.

Qualification

Ideally 2+ years of experience in building or managing websites and email campaigns

Technical Skills: Proficient in creating emails and landing pages, with the ability to read and write HTML if needed

Detail-Oriented: Highly detailed, organized, and results-oriented

Prioritization and Escalation: Ability to effectively prioritize tasks and escalate issues as required

Communication Skills: Excellent written and verbal English communication skills

Educational Background: Bachelor’s degree or equivalent, preferably in Computer Science, IT, or a related field

Global Experience: Experience in delivering services to global clients is preferred

Marketing Automation Expertise: Familiarity with marketing automation platforms and best practices