Social Media and Digital Ads Specialist for Ok Play

Job description
1) Develop and execute social media strategies to enhance brand awareness and engagement.
2) Create, schedule, and publish high-quality content across Facebook, Instagram, X, TikTok, YouTube, and other relevant platforms.
3) Monitor social media trends and competitor activities to optimize content strategy.
4) Engage with the online community, responding to comments, messages, and inquiries promptly.
5) Collaborate with the design and marketing teams to align social media campaigns with overall brand objectives.
6) Implement paid social media campaigns and optimize ad performance.
7) Analyze social media performance data and provide reports with insights and recommendations.
8) Stay updated on platform algorithm changes, new features, and industry best practices.

Key Results Areas

Content Performance & Engagement:
Ensure consistent brand messaging and high-quality content across all platforms.
Achieve target engagement rates (likes, shares, comments, etc.) and followers.

Community Growth & Management
Increase follower count and audience reach.
Maintain active and positive interactions with users.

Campaign Execution & Optimization
Successfully launch and manage social media campaigns.
Optimize paid ad performance for maximum ROI.

Data Analysis & Reporting
Track and report key performance indicators (KPIs).
Adjust strategies based on data-driven insights.