Digital Marketing Staff

Duties and Responsibilities:
Website Management & Development
- Maintain and optimize the company website using WordPress.
- Perform website troubleshooting, bug fixes, and updates using coding languages (HTML, CSS, JavaScript, PHP).
- Enhance website performance, speed, and security.
- Manage website plugins, including SEO tools, analytics, chatbot, and translation features.
Search Engine Optimization (SEO)
- Conduct keyword research and implement SEO best practices.
- Optimize website content, meta descriptions, and headings for better search rankings.
- Monitor Google Analytics and Search Console for performance tracking and reporting.
Digital Marketing Campaigns
- Plan and execute online marketing campaigns, including Google Ads and social media ads.
- Manage lead generation strategies and conversion optimization.
-Track and analyze campaign performance using marketing analytics tools.
Content Management & Optimization
- Update and maintain website content, ensuring consistency and relevance.
- Format and upload blog posts, product descriptions, and multimedia content.
- Ensure a responsive, mobile-friendly, and user-friendly website experience.
Social Media & Online Presence
- Manage company social media platforms (Facebook, LinkedIn, Instagram).
- Schedule posts, engage with the audience, and analyze social media performance.
- Implement strategies to grow online reach and engagement.
Technical Support & Website Security
- Identify and resolve website issues, including broken links and errors.
- Ensure website backups and updates to prevent data loss and downtime.
- Implement security measures to protect against cyber threats.
Analytics & Reporting
- Generate reports on website traffic, SEO rankings, and digital marketing performance.
- Provide insights and recommendations for improvement based on data analysis.
- Collaborate with the marketing team to enhance digital strategies.