Digital Marketing Manager
Quezon City, National Capital Region
Posted 3 days ago
- Company:
- ROBINSONS DEPARTMENT STORE
- Company Description:
- About us: Robinsons Department Store is one of the premier shopping destinations in the country today. Whether you need it or you just got to have it, Robinsons Department Store offers an exceptional selection of merchandise from top international and local brands. From the trendiest fashion pieces, the most coveted lifestyle products, the latest items for the home, to playthings and necessities for the little ones, Robinsons Department Store provides an experience that goes beyond ordinary shopping. Committed to making shopping a pleasurable experience rather than a task, Robinsons Department Store professionalized its customer service counters with what is now called Robinsons Business Center. Now, shoppers can complete errands and settle dues for basic utilities, purchase show and concert tickets, complete forex transactions, buy Robinsons gift certificates, phone and internet loads, and even book Cebu Pacific flights in just one stop. Robinsons Department Store is the first format under Robinsons Retail Holdings Inc., the second-largest multi-format retailer in the Philippines. With over three decades of growth from its inception in 1980 when the first Robinsons Department Store opened in Ermita, Manila, the holding company has since then expanded its portfolio of brands under the following formats: supermarket, department store, do-it-yourself, drugstores, consumer electronics and appliances, international fashion and beauty specialty stores, toys, convenience stores, one-price concept stores, and specialty coffee shops.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
A DIGITAL MARKETING MANAGER is responsible for:
Develop marketing strategies and tactics to achieve business goals, such as brand awareness, customer acquisition, conversion to sales, and customer retention
Deploy successful marketing campaigns — ideation, execution, monitoring, and optimization
Experiment with various organic and paid channels, such as but not limited to social media, search, display, email, SMS, and in-app messaging
Collaborate with merchants (business units) in developing and implementing campaigns to acquire customers and increase sales
Hire, train, and manage digital marketing talents, such as but not limited to performance marketing, search, content production, and social media management
Act as brand guardian, ensuring that all campaigns and content in all GoR assets are consistent with brand voice and discipline
Lead in the evaluation and selection of agencies, as the need arises
