Market Development Representative for AgroChemicalFarming/Buguias

Major Responsibilities:

• Responsible for delivering the secondary sales objectives of his assigned territory.

• Responsible for communicating FAB (feature, advantage, benefit) of products/technology to farmer end users and other stakeholders in order to create demand from farmer end user.

• Responsible for implementing sales and marketing programs to ensure product grounding and market share.

• Responsible for increasing profitability by creating market for all products with emphasis on Biologicals and Premier products.



Specific Duties and Responsibilities:

- Create demand from farmer end users to ensure product liquidation/grounding (POG) and market share

- Communicates FAB and value of product/technology to farmers and other stakeholders to create demand from farmers.

- Ensures achievement of secondary sales and growth objectives on monthly, quarterly, semi-annual &/or annual basis.

- Organizes and establishes appropriate field activities to promote Biostadt products through:

a. Commercial Demo Plot – Average of 10 demos per month including: cooperator selection, demo establishment, data collection, result and analysis, utilization on promotion.

b. Farmer’s field day link to commercial demo plot: develops message and talking points, arranges and establishes field day, get commitment from participants. MDR will be making at least 20 BLO/ Financers visit per month.

c. Farmer’s meeting: Average 8 farmer meetings per month: develops message and talking points, arranges and establishes meeting, get commitment from participants.

d. Other farmer’s education program: develops necessary program, arranges and establishes program, get commitment from participants.

2

- Builds and establishes effective relationship with financiers and dealers to ensure timely product availability in farmer’s level.

- Manages dealers/financiers/big landowners orders, delivery and inventory to ensure sales target achievement.

- Regularly prepares and submits secondary sales data reports.

- Reviews actual sales vs. target on monthly basis and applies corrective actions.

- Implements and monitors financier/dealer incentive program to ensure market competitiveness and to secure volume and POG and thereby ensure volume

commitment.

- Ensures product liquidation monitoring and takes corrective action when necessary.

- Product positioning at appropriate seasonal time at Distributor/Dealer level.

- Recommends New Dealers/New Accounts to expand and tap full potential of existing markets and expansion in new markets (with proper credibility investigation and background check).

- Visits dealers, farmers.

- Reviews sales promotional activities & takes corrective actions to liquidate the stocks at appropriate seasonal time.

- Secondary sales & product liquidation monitoring.

- Product positioning at appropriate seasonal time at dealer level.



Forecasting:

- Prepares monthly, quarterly and annual secondary sales forecast.

- In-charge of sales forecast activity in his area of coverage (crop-wise, territory-wise , month-wise & area-wise).

- Prepares accomplishment report, travel expense summary on a semi-monthly basis.

- Plans for caravans, demonstrations, farmer’s meeting depending on area’s needs.

- Submits target vs. achievement report on monthly basis to TSE.



Cost Control:

- Reviews the field expenses on monthly basis vis-à-vis Budget.

- Counterchecks correctness of claims.

Other Responsibilities:

- Provides timely report and other administration work to ensure compliance with company policies.

- Works with care and consideration for his own health and safety and the health and safety of others.

- Implements and promotes vehicle safety policy to ensure safe driving.

Job Specifications:

Education
Must possess at least a Bachelor's Degree in Agriculture or related courses.
Work Experience:
Preferably with at least 1 year work experience in the Agro Chemical Industry doing field
promotion and sales.

Behavior/Personality/Skill:

• Good verbal and written communication skills in English and Filipino.

• Has the ability to build and maintain strong interpersonal relationship.

• Enjoys working in a dynamic, fast-paced environment.

• Must be willing to work and travel in assigned territories/area of coverage’s anywhere in the Philippines.

• Adherence to code of conduct, policies and memorandum including but not limited to non-withdrawal of stocks or other items from business partners, selling and using them for personal gain.