Social Media Strategic Lead for Digital Advertising

QUALIFICATIONS:
- Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
- At least 7 years of experience in social media marketing, with at least 2 years in a leadership or strategic role.
- Deep understanding of all major social media platforms and their advertising tools (e.g., Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager).
- Strong knowledge of audience segmentation, targeting, and content personalization.
- Excellent communication and presentation skills, with the ability to pitch strategies and campaigns to clients and stakeholders.
- Proficient in analytics and scheduling tools (e.g., Google Analytics, Hootsuite, Sprout Social, Buffer).
- Experience in interpreting data to guide decision-making and optimization.
- Strong understanding of paid media, organic growth strategies, and influencer collaborations.
- Visionary leadership with the ability to inspire and guide creative teams.
- Detail-oriented and highly organized, with excellent project management skills.
- Adaptable and proactive in a fast-paced, dynamic environment.

We are seeking an innovative and results-oriented Social Media Strategic Lead to join our client's digital advertising team. This role will lead the development and execution of cutting-edge social media strategies that drive engagement, build brand awareness, and achieve measurable business goals. The ideal candidate is both a strategic thinker and a hands-on executor with extensive experience in social media marketing and leadership.

KEY RESPONSIBILITIES:
- Develop comprehensive social media strategies that align with clients' overall marketing objectives and brand identity.
- Identify and prioritize platform opportunities, emerging trends, and technologies for innovative social campaigns.
- Set clear KPIs and performance metrics for social media initiatives.
- Oversee the creation and execution of social media campaigns across multiple platforms (e.g., Facebook, Instagram, TikTok, LinkedIn, Twitter (X), YouTube).
- Ensure high-quality content production in collaboration with creative, content, and video teams.
- Manage social media budgets, timelines, and resources to deliver campaigns on time and within scope.
- Track, measure, and report on the performance of social media campaigns.
- Use analytics tools to generate insights and refine strategies to maximize ROI.
- Conduct competitive analysis and audience research to guide optimization efforts.
- Lead, mentor, and develop a team of social media specialists and content creators.
- Foster a culture of creativity, collaboration, and innovation within the team.
- Provide ongoing training and insights into social media trends and best practices.
- Act as the primary social media expert for clients, presenting strategies, performance results, and insights.
- Collaborate with account managers, creative directors, and other stakeholders to integrate social media into broader marketing efforts.