Copywriter (B2B Marketing and Sales)

Job Purpose

We are looking for a talented Copywriter with expertise in B2B Marketing and Sales and experience in cybersecurity and compliance to join our dynamic team at TrustNet. The ideal candidate will create high-quality, informative, and engaging content that effectively communicates the value of our products and services to both technical and business audiences.

You will be responsible for translating complex technical concepts into compelling copy that resonates with our target audience. You will collaborate with cross-functional teams to develop a wide range of content, from website copy to whitepapers, ensuring our brand voice remains consistent and authoritative across all platforms.

Job Duties

Website & Digital Content Writing:

-Develop and maintain marketing copy for the website, campaign landing pages, and ad texts (creative ad messaging), focused on cybersecurity and compliance solutions that are relevant to TrustNet’s main LOBs and resonate with our target audiences/ICPs.
-Create engaging copy that highlights the benefits of products and solutions, driving lead generation and user engagement

Quality and Grammar:

-Maintain proper grammar, style, and verbiage across all formats and ensure that all content is error-free and professional in US English.
-Collaborate with internal teams to review and finalize content before publication or distribution.


Cross-Functional Collaboration:

-Work closely with product, marketing, and sales teams to gather technical information and ensure accurate representation of TrustNet’s offerings
-Collaborate with the creative team to produce visually appealing content, including infographics and diagrams
-Assist in planning content and social media strategies aligned with broader marketing initiatives

Industry Research & Knowledge Development:

-Stay informed on the latest developments in cybersecurity, data protection, and regulatory compliance to inform content creation.


Required Qualifications

Qualifications:

-Bachelor’s degree in English, Communications, Marketing, Technical Writing, or a related field; background in technology, particularly cybersecurity or compliance, strongly preferred
-3-5 years of experience in content writing for B2B audiences, focusing on technology products and services
-Proven experience writing about technology topics, with a portfolio showcasing work for websites, marketing ad copies, etc
-Ability to translate complex technical concepts into accessible, engaging copy for both technical and business audiences
-Exceptional writing skills, with keen attention to detail
-Familiarity with digital marketing strategies and content management systems (e.g., WordPress)
-Strong organizational skills and ability to manage multiple projects in a fast-paced environment


Preferred Skills:

-Write engaging and persuasive copy for various B2B marketing materials including website landing pages, email sequences, product brochures, case studies, white papers, and sales presentations, tailored to resonate with target business audiences.
-Develop compelling calls-to-action (CTAs) that encourage leads to take desired actions, such as scheduling a demo, downloading a white paper, or making a purchase.
-Strong understanding of technical topics such as data protection, encryption, threat management, and compliance frameworks
-Previous experience in the cybersecurity and compliance industry



Work Environment

-Fully remote position with flexible working hours.
-Regular virtual meetings with the marketing, sales, and other stakeholders.
-Continuous learning opportunities to stay updated with the latest digital marketing trends.



Benefits

-Competitive compensation that takes skills and experience into consideration
-Quarterly performance bonuses
-Work from your home office; no more commuting to work
-Regular team social events and company-paid meals

Who are we?

TrustNet is a leading provider of cybersecurity and compliance services. From our headquarters in Atlanta, Georgia, we serve mid-size and large organizations, across multiple industries, around the world. We are looking for passionate and dynamic individuals to join our growing marketing team. We offer high visibility, high impact, and accelerated promotional opportunities. Work with diverse clients to solve interesting technology challenges.