Marketing Officer

DUTIES & RESPONSIBILITIES
Develop strategy with clear marketing objectives and KPIs for the company.
Plan and control the digital marketing spend by allocating budgets to different channels for target market expansion.
Develop and execute social media marketing campaigns to convert and retain customers.
Identify and evaluate digital marketing campaign opportunities in sem through SEO to generate new leads and maximize the return on investment.
Develop new customer acquisition programs that would drive traffic to the website and social media and achieve returns on Ad spend (ROAS).
Monitor, analyze, and report social media analytics, budgets, campaign performances, and ROAS to the management with actionable recommendations.
Analyze the result and effectiveness of SEM campaigns with the help of an external agency to deliver actionable insights and recommendations on the most effective digital formats and investment.
Develop the corporate brand identity of the company to build customer loyalty and establish brand engagement.
Collaborate with company departments on new and innovative growth strategies to ensure campaigns meet organizational goals.
Establish collaboration with influencers who can drive orders, spread positive word of mouth, and increase overall brand reach and engagement for lead generation.
Create and handle contract negotiations with influencers, ensure clear scope of work, to ensure alignment on timeline and deliverables.
Develop a long-term strategy on how to grow influencer marketing as an acquisition channel for market expansion.
Monitor, analyze, and prepare reports on influencers’ results, studying quantitative/qualitative metrics as they contribute to the development of the company.
Manage e-commerce seller centers to ensure smooth operation.
Develop and manage e-commerce promos, campaigns, and discount schemes for improvement and sales growth.
Oversee the customer purchase transactions, with regard to pricing and fulfillment, order tracking, customer notifications, and order processing and payment with the help of the sales department.

MINIMUM QUALIFICATION
Bachelor’s degree in Marketing
With 3 to 5 years work experience in a related field.
Strong project management skills, and analytic skills, innovative, adaptive, and willing to learn, written and oral communication skills, and sharp attention to detail.
Bachelor’s degree in Business Management / Communication
Fundamentals of Digital Marketing - Google digital garage