Digital Marketing Officer
manila, National Capital Region
Posted today
- Company:
- Dempsey Resource Management Inc
- Company Description:
- Dempsey is an executive search and referral services company. We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. Our company is not a contracting agency. We do not hire and deploy people to other companies for contractual, temporary jobs or even special projects.
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
Responsibilities:
• Develop and implement comprehensive digital marketing strategies to promote the company's products across various online platforms
• Analyze market trends and consumer insights to identify opportunities for increasing brand awareness and driving sales
• Manage in-store ads for E-Commerce platforms such as Lazada and Shopee
• Monitor and optimize digital campaigns, ensuring they are effective, efficient, and aligned with the company's marketing goals
• Utilize data-driven insights to make strategic decisions and continuously improve marketing performance
• Collaborate with cross-functional teams, including product development, sales, and creative departments, to ensure cohesive and effective marketing initiatives
• Stay updated with the latest trends and best practices in digital marketing, making recommendations for innovative approaches to enhance the company's online presence
• Manage budgets and allocate resources effectively to maximize the impact of digital marketing initiatives
• Prepare monthly and weekly performance reports across all platforms
Qualifications:
• Bachelor's degree, preferably in Marketing, Business Administration, Statistics, or Economics
• 3-5 years experience in a digital marketing role, at least 1 year in a leadership position
• Can report on-site 5 days/week
• Knowledgeable in multiple marketing tools: Shopee, Lazada and Google Ads for SEM and SEO (Required), Facebook/Meta Ads and TikTok (Preferred)
• Demonstrated success in developing and implementing effective digital marketing strategies that have resulted in increased brand visibility and revenue growth
• In-depth knowledge of social media platforms, ecommerce trends, and digital advertising best practices
• Passion for staying ahead of industry developments and leveraging emerging trends to drive business success
• Strong analytical skills and proficiency in utilizing various digital marketing tools and platforms for data analysis and performance
