Senior Marketing Officer (eCommerce) - Pasig (40k to 50k)

The Senior Marketing Officer (eCommerce) is responsible for overseeing the development, strategy, and performance of an online store’s product offerings. This role involves a combination of product development, user experience (UX) design, marketing, data analysis, and business strategy to drive growth and enhance customer engagement.

Responsibilities:
• Define the vision and strategy for the product assortment on the online platform.
• Work closely with supplier, design, engineering, and operations teams to deliver new product features or offerings
• Develop product roadmaps and timelines, aligning business goals with product outcomes.
• Research consumer trends, market demands, and competitor offerings
• Use data insights to determine which products should be added or removed from the catalog.
• Analyze user behavior, customer feedback, and product performance metrics.
• Ensure a seamless and user-friendly shopping experience across all touchpoints
•Oversee the design and layout of product pages, ensuring they are visually appealing, informative, and optimized for conversions
• Collaborate with UX/UI designers to enhance the customer journey on the site.
• Launch new products and monitor their performance post-launch.
• Set pricing strategies based on market conditions, competition, and margins
• Analyze sales data and KPIs (Key Performance Indicators) to track product success
• LIterate on products and features based on performance data.
• Use A/B testing and customer feedback to improve product presentation and performance.
• Coordinate with supply chain and logistics teams to ensure product availability and timely delivery
• Work with inventory management to ensure stock levels align with demand.
• Conduct effective marketing promotions.
• Continuously test and optimize product pages, descriptions, and images to drive higher conversion rates.

Knowledge, Skills, Abilities:
• Strong data analysis skills to assess product performance and identify improvement areas
• Ability to interpret sales data, traffic, and other performance m.
• Ability to manage multiple projects simultaneously while meeting deadlines
• Experience in leading cross-functional teams and managing the product development lifecycle.
• Excellent communication skills to work with various teams and external partners.
• Ability to present data and strategies clearly to stakeholders.
• Familiarity with eCommerce platforms (e.g., Shopify, Magento, WooCommerce, BigCommerce).
• Understanding of digital marketing tools, SEO, and customer relationship management (CRM) systems.
• A keen understanding of customer needs, behaviors, and preferences
• Ability to think from the customer's perspective to improve product offerings and experiences.
• Basic knowledge of HTML, CSS, or JavaScript can be a plus for collaborating with development teams.
• Understanding of backend processes related to eCommerce (inventory, order management, etc.

Requirements:
• Bachelor’s degree in Marketing, Business, Communications, or any related field.
• At least three (3) to five (5) years’ work experience as Marketing Officer or similar role

Monthly Salary:
• 40000 - 50000
• Negotiable based on the applicant's skill set.

Work Location:
• 16 Evangelista Street, WH 28-29, Santolan, Pasig City ,Metro Manila (Preferred candidates should live near the working location)

Work Schedule:
• Full-time
• Monday to Saturday, from 8 AM to 5 PM.

Location Type:
• On-site
• We don't usually work on Saturday, unless we have HR activities and other meetings scheduled on weekend.

Note:
We appreciate the effort you’ve put into your application.

If you do not receive feedback within 3 to 7 working days after submitting your resume, it means you were not selected for the position. However, if you meet the qualifications, especially if you are located near the office, I will process your application within one day of submission.

May this opportunity bring you closer to your goals, and wish you the best of luck as we review your qualifications!