Social Media Specialist

About the Job
We are seeking a talented Social Media Specialist to join our team and help us enhance our online presence and engage with our target audience. As a Social Media Specialist, you will be responsible for managing and executing our social media strategy across various platforms including META, X, TikTok, and LinkedIn. You will work closely with the marketing team to develop and implement creative and engaging content that aligns with our brand and marketing objectives. Your goal will be to increase brand awareness, drive engagement, and generate leads through social media initiatives.

Key Responsibilities:
* Developing Strategy: Creating a comprehensive social media strategy that aligns with the organization's goals. This includes identifying target audiences, setting objectives, choosing the right platforms, and defining key performance indicators (KPIs).
* Content Creation: Designing, producing, and managing high-quality, engaging content across various social media platforms. This can include text, images, videos, and interactive content.
* Content Calendar Management: Planning and organizing a content calendar to schedule posts, ensuring consistent and timely engagement with the audience.
* Platform Management: Overseeing the daily management of social media accounts across different platforms (such as Facebook, Twitter, Instagram, LinkedIn, TikTok, and Pinterest). This includes scheduling posts, responding to comments, and managing direct messages to foster community engagement.
* Brand Representation: Acting as the voice of the brand on social media, ensuring all content is in line with the brand's tone, style, and values.
* Engagement: Monitoring, moderating, and responding to audience comments and messages in a timely and engaging manner. * Building and maintaining community relations.
* Collaboration: Working closely with other departments (like marketing, PR, sales) to ensure social media strategies complement and amplify overall marketing goals.
* Influencer Partnerships: Identifying and collaborating with influencers and brand advocates to expand brand visibility and reach.
* Analytics and Reporting: Regularly tracking and analyzing the performance of social media activities against KPIs, generating reports, and adjusting strategies as necessary to optimize results.
* Crisis Management: Being prepared to handle online crises or negative feedback in a professional and constructive manner to protect the brand reputation.
* Trend Watching: Keeping up to date with the latest social media trends, tools, technologies, and algorithms to adapt and innovate social media practices.
* Training and Guidance: Providing social media guidance and best practices to other departments and team members, ensuring brand consistency across all digital touchpoints.
* Competitor Analysis: Monitoring competitor social media activities to benchmark and identify opportunities for differentiation and improvement.
* Community Building: Actively working to grow the brand’s online community and foster a positive environment where members feel valued and engaged. This may involve organizing live events, contests, and other initiatives that encourage active participation.
* Ad Campaigns and Promotions: Planning and executing digital advertising campaigns across social media platforms. This involves budget management, targeting specific demographics, and analyzing the effectiveness of each campaign to maximize return on investment.

Requirements:
* Proven work experience as a Social Media Specialist.
* Strong knowledge of social media platforms, including META, X, TikTok and LinkedIn.
* Excellent written and verbal communication skills.
* Creative thinking and the ability to generate innovative ideas for social media campaigns.
* Strong attention to detail and organizational skills.
* Proficient in using social media management and analytics tools.
* Ability to work independently and as part of a team in a fast-paced environment.
* Basic graphic design skills and experience with Photoshop or Canva is a plus.
* Familiarity with brand development and maintaining brand consistency across social media platforms.
* Knowledge of social media advertising and paid promotion strategies.

Skills:
* Strong knowledge of social media platforms, including META, X, TikTok, LinkedIn, and other relevant platforms.
* Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics).
* Excellent written and verbal communication skills with a keen eye for detail.
* Creative thinking and the ability to generate innovative ideas for social media campaigns.
* Graphic design skills and experience with tools like Photoshop or Canva.
* Familiarity with content creation, curation, and scheduling.
* Ability to monitor and respond to comments, messages, and inquiries on social media channels.
* Strong organizational skills and the ability to manage multiple social media accounts and campaigns simultaneously.
* Analytical mindset and the ability to track and analyze social media metrics to assess campaign effectiveness.
* Understanding of SEO and content marketing principles as they relate to social media.
* Up-to-date knowledge of industry trends, best practices, and emerging social media platforms.

NOTE: ACCEPTED APPLICANTS MUST BE WILLING TO WORK ONSITE IN QUEZON CITY