Operations Manager

• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be
addressed; providing information and commentary pertinent to deliberations; recommending options
and courses of action; implementing directives.
• Obtains marketshare by developing marketing plans and programsfor each product; directing
promotional support.
• Maintainsrelations with customers by organizing and developing specific customer- relations
programs;
determining company presence at conventions, annual meetings, trade associations, and seminars.
• Providesshort- and long-term market forecasts and reports by directing marketresearch collection, analysis, and interpretation of market data.
• Influences present and future products by determining and evaluating current and future market
trends.
• Develops new uses for existing products by analyzing statistics regarding market development;
acquiring and analyzing data; consulting with internal and external sources.
• Maintains research database by identifying and assembling marketing information.
• Provides marketing information by answering questions and requests.
• Achieves financial objectives by preparing an annual budget; scheduling expenditures; analyzing
variances; initiating corrective actions.
• Completes marketing department operational requirements by scheduling and assigning employees;
following up on work results.