Digital PR Specialist

Uses digital channels to improve a company's or client's online presence. They develop and execute digital PR strategies, create content, and build relationships with journalists and influencers.
Responsibilities
Research: Research industry trends, analyze journalists' coverage, and identify newsworthy topics
Develop strategies: Create digital PR strategies that use data, expert commentary, and reactive PR
Create content: Write press releases, infographics, surveys, and other content to engage target audiences
Build relationships: Contact journalists and bloggers, and organize interviews and reviews
Monitor performance: Track and analyze campaign metrics, and propose new strategies as needed
Collaborate: Work with internal teams to align PR efforts with marketing goals
Skills
Strong news sense and understanding of what makes a story newsworthy
Excellent written and verbal communication skills
Ability to craft compelling pitches and press materials
Creative and innovative
Works well under pressure