Trade Marketing Officer ( Cebu )
Cebu City, Cebu
Posted today
- Company:
- Jollibee Worldwide Services
- Company Description:
- About Jollibee Group Jollibee Foods Corporation (JFC, also known as Jollibee Group) is one of the fastest-growing restaurant companies in the world. Its mission is to serve great-tasting food and bring the joy of eating to everyone through its 16 brands with over 6,500 stores across 34 countries including the Philippines, United States, Canada, the People's Republic of China, United Kingdom, Vietnam, United Arab Emirates, and Australia. The Jollibee Group has eight wholly owned brands (Jollibee, Chowking, Greenwich, Red Ribbon, Mang Inasal, Yonghe King, Hong Zhuang Yuan, Smashburger); four franchised brands (Burger King, Panda Express, and Yoshinoya in the Philippines, and Tim Ho Wan in certain territories in China); 80% ownership of The Coffee Bean and Tea Leaf; 60% ownership in the SuperFoods Group that owns Highlands Coffee; and 51% ownership of Milksha, a popular Taiwanese bubble tea brand. The Jollibee Group, through its subsidiary Jollibee Worldwide Pte. Ltd. (JWPL) owns 90% participating interest in Titan Dining LP, a private equity fund that owns the Tim Ho Wan brand. The Jollibee Group has a joint venture with the THW Group to open and operate THW restaurants in Mainland China. It also has a business venture with award-winning Chef Rick Bayless for Tortazo, a Mexican fast-casual restaurant business in the United States. The Jollibee Group has launched its global sustainability agenda dubbed Joy for Tomorrow, which aims to strengthen the company’s commitment to sustainable business practices. The agenda centers on the key pillars of Food, People, and Planet, and consists of 10 focus areas namely: food safety, food quality, nutrition & transparency, employee welfare, farmers livelihood, community support, good governance, packaging & recycling, waste reduction, and energy & water efficiency. Each focus area sets goals and initiatives that contribute and align with the United Nations Sustainable Development Goals (UN SDGs). The Jollibee Group was named the Philippines' most admired company by the Asian Wall Street Journal for ten years. It was also honored as one of Asia's Fab 50 Companies and among the World's Best Employers and World’s Top Female-Friendly Companies by Forbes. The company is also a two-time recipient of Gallup’s Exceptional Workplace Award, making it the only Philippine-based company to receive the distinction.
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor’s Degree
- Number of vacancies:
- 1
Job Description
Responsible for the strategic planning, organizing, leading, and execution of local marketing activities for the assigned District and ensures that such programs contribute to the achievement of the set District sales/growth targets. The position closely collaborates with Category and Channels Marketing and with the other Districts in planning and implementing such programs. The role ensures that all District trade programs and efforts are aligned with Marketing & RBU strategies. Defined as ensuring Always Great Execution of category and channel strategies linked to the customer journey to drive growth, win shares, and stay ahead of the competition by providing the best in customer store experience. The position also ensures the compliance of all Trade Marketing efforts to the established marketing standards and policies. The position may also be designated as the Overall Lead or SPOC to champion specific local marketing programs to ensure consistency across RBUs and further their development.
JOB QUALIFICATIONS
Graduate of Marketing Management, Business Administration or any related course.
At least 2-3 years of work experience in Trade Marketing or Local Store Marketing.
Must have project management skills.
Must be willing to be based in Cebu.
Primary Responsibilities
Brand Activation
Brand Building
Critical Store Management
Individual Development Plan
Merchandising Management
National and Local Retail Promotion
Trade Insight
Education
College graduate with BS Degree in Marketing, BS Degree in Management, AB Degree in Communication Arts, or related courses.
Experience
With at least 2-3 work experience in Trade Marketing or Local Marketing obrained from QSR or Consumer Goods Company