Marketing Executive/Digital Marketing

As a Marketing Executive, you will be responsible for developing digital marketing strategies, implementing campaigns, analyzing market trends, and coordinating with various teams to drive business growth. You will also assist in maximizing brand awareness within the digital space as well as enhancing student engagement through various digital platforms. A critical aspect of this position will involve analyzing metrics and using data-driven insights to refine and optimize marketing efforts. You will work closely with cross-functional teams including admissions, content development, and IT to ensure a unified approach toward achieving our goal.

DUTIES AND RESPONSIBILITIES

- Planning, Strategy and Execution of Trainings and E-Learning Digital
- Marketing Campaigns
- Content Planning & Development
- Content Calendar Plotting & Publishing
- Planning, Strategy and Execution of Digital Media Buying (Business Manager & Google AdWords)
- Target Audience Group – Identification & Classification
- A/B Testing – Creative, Target, Objective, etc.
- Planning, Strategy and Execution of Training and E-Learning Website content.
- Planning, Strategy and Execution of Training and E-Learning, E-Commerce Content, GMB, and all social media.
- A+ Content, User Interface/Experience, etc.

BUDGET MANAGEMENT
- In-charge of Media Money – Guarantee resources are maximized and not wasted.
- Understand vendor fund and guidelines, execute with 100% compliant.
- Facebook / Instagram – Business Manager
- Search and Display - Google AdWords

REPORTS MANAGEMENT
- Social Media Platform Performance (Weekly/Monthly/Quarterly)
- Website Performance & Web Search Index – Google Analytics
- Omni-channel Performance – Platform connectivity, etc.