Marketing Specialist (Tiktok Focus)

SKINTIFIC is a science-based skincare company that utilizes patented technology to repair damaged skin barriers and deliver fast, effective solutions for various skin concerns. We're one of the leading beauty companies across Southeast Asia and currently expanding our team in the Philippines.

Role Summary:

This role involves creating and managing content strategies through partnerships with Key Opinion Leaders (KOLs) to effectively promote the brand and engage target audiences.

Responsibilities:

Business Development Division:

Identifying KOLs: Discover and categorize influential individuals in the beauty industry.
Building Relationships: Reach out to celebrity/mega/micro KOLs, foster strong connections.
Negotiation: Handle partnership agreements, negotiate compensation terms, and ensure deliverables are met to benefit both parties.
Owning Content: Collaborate with KOLs to develop and manage content that enhances our brand presence.
Tracking Performance: Monitor and analyze campaign performance, making adjustments as needed to optimize results.
Content Division:

Building Relationships: Reach out to celebrity/mega/micro KOLs, foster strong connections.
Analyse KOLs: know how to analyse KOL account, what style they are, what product to promote.
Content Idea: create Brief together with managers or influencers base on their account style and product.
Campaign Coordination: Support the planning and execution of KOL-led campaigns, ensuring that deliverables are met on time and within budget.
Tracking Performance: Monitor and analyze campaign performance, making adjustments as needed to optimize results.
Qualifications:

Education: Bachelor’s degree in Marketing, Communications, Media, or a related field (or equivalent experience).

Experience:

Have more than 3 years of full-time experience in online marketing, mainly focused on Tiktok.
Prefer candidates with experience of leading a marketing team about 5-10 people.
Social Media Expertise: Strong knowledge of platforms like TikTok and Instagram and their role in marketing.

Skills:

Excellent communication and interpersonal skills for building influencer relationships.
Creativity paired with organizational and project management abilities.
Ability to thrive in a fast-paced, collaborative environment.
Work Setup: Willing to work on-site in BGC, Taguig, Philippines, Monday to Friday