Performance Marketing Specialist

Pasig, National Capital Region

Posted 2 days ago


Company:: Dempsey Resource Management, Inc. (Team Lara K.)
Company Description:: Dempsey Resource Management Inc. (DEMPSEY) is committed in finding our candidates the right job in the right company. We make preliminary assessment to the candidates’ qualification and match them with that of our Clients’ requirement. DEMPSEY do not charge any fee to our Candidate, whether or not they are successfully hired. By applying through email, the Applicants’ resume will automatically be put on our active file. Once we determine that your qualification and/or experience matches that of the Clients’ requirements, we shall endorse you to the Client for their own screening and short-listing. The general information about the Client and other relevant matters will be discussed with your once our Client inform us to schedule you for your interviews and evaluation process. Once endorsed, our Candidate will have better opportunity of getting hired.
Contract Type:: Full Time
Experience Required:: 3 to 4 years
Education Level:: Bachelor’s Degree
Number of vacancies:: 1

Job Description

Work Location: PASIG
Work Schedule: 8am to 6pm

Overview:
As a Performance Marketing Specialist, you will plan, execute, and optimize digital marketing campaigns to drive measurable results and achieve business objectives. You will leverage various digital channels such as search engines, social media platforms, display advertising, and email marketing to increase brand awareness, generate leads, and drive conversions. Your role will involve analyzing campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize return on investment (ROI).

Key Responsibilities:
1. Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends. Collaborate with cross- functional teams to ensure campaign alignment with overall marketing objectives.
2. Campaign Execution: Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative teams to develop compelling ad creatives and landing pages.
3. Performance Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace Sponsored Solutions and others to gain insights and identify optimization opportunities.
4. A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance. Implement iterative improvements based on data-driven insights to increase campaign effectiveness and ROI.
5. Budget Management: Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget constraints. Monitor spending and
adjust allocations based on performance and strategic priorities.
6. Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation strategies to reach specific audience segments with personalized messaging and offers.
Continuously refine audience targeting based on performance data and audience insights.
7. Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital marketing, including new advertising platforms, technologies, and best practices. Leverage industry insights to innovate and optimize campaign strategies.
8. Reporting and Communication: Prepare regular reports and presentations on campaign
performance, highlighting key metrics, insights, and recommendations for optimization. Communicate effectively with stakeholders to provide updates, gather feedback, and align on strategic priorities.

Minimum Qualifications
• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Proven experience in digital marketing, focusing on performance marketing and campaign management.
• Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with A/B testing methodologies and optimization techniques.
• Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.
• Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.
• Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.
• This is a work-on-site (work at the office)