Performance Marketing Specialist
San Miguel Pasig, National Capital Region
Posted today
- Company:
- Dempsey Resource Management Inc
- Company Description:
- DEMPSEY, INC – We are the RECRUITMENT PARTNER of Client Companies • We are an HR Firm engaged in the sourcing and referral of college graduates and professionals. • We do assist our client companies in the sourcing of competent and qualified candidates to fill up various job positions in their organization. The job positions we are targeting for our referred candidates are those intended for direct hiring by our clients. • We can provide candidates for entry level, supervisory, managerial and executive positions for our client’s direct hiring. OUR GOAL We strive to become a significant venue both for private companies and professionals for the purpose of: ∗ matching their respective needs ∗ Creating opportunities for productive, meaningful and long-term employment. HOW CAN WE HELP CLIENT COMPANIES ∗ We provide an alternative, back-office manpower sourcing and recruitment services to fill up various job positions in their organization. HOW CAN WE HELP APPLICANTS? ∗ DEMPSEY is committed in finding our candidates the right job in the right company ∗ DEMPSEY do not charge any fee to our Candidate, whether or not they are successfully hired ∗ Applicants’ resume will automatically be put on our active file. Once we determine that your qualification and/or experience matches that of the Clients’ requirements, we shall endorse you to the Client WHAT WE CAN DO? ∗ DEMPSEY is committed in assisting its Clients in sourcing and finding suitable candidates to fill up their current personnel requirements by way of: . Prompt deployment of pre-qualified applicants . More applicants to choose from . Good quality applicants . Value-for-money recruitment process OUR CORE COMPETENCIES • Finance, Accounting, HR and Admin personnel • Sales, Marketing and Promotion personnel • Engineering, Technical and Highly-Skilled • IT, Web and Programming personnel • Behavioural Science personnel • Creative & Liberal Arts personnel
- Contract Type:
- Full Time
- Experience Required:
- 3 to 4 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
1. Campaign Strategy Development: Develop comprehensive digital marketing strategies aligned
with business goals, target audience demographics, and market trends. Collaborate with cross-
functional teams to ensure campaign alignment with overall marketing objectives.
2. Campaign Execution: Execute digital marketing campaigns across various channels, including
but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display
advertising, and email marketing. Coordinate with creative teams to develop compelling ad
creatives and landing pages.
3. Performance Analysis: Monitor and analyze campaign performance metrics such as click-through
rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other
KPIs. Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace
Sponsored Solutions and others to gain insights and identify optimization opportunities.
4. A/B Testing and Optimization: Conduct A/B tests on ad creatives, landing pages, targeting
parameters, and other campaign elements to optimize performance. Implement iterative
improvements based on data-driven insights to increase campaign effectiveness and ROI.
5. Budget Management: Manage digital marketing budgets effectively, allocating resources across
channels and campaigns to maximize results within budget constraints. Monitor spending and
adjust allocations based on performance and strategic priorities.
6. Audience Targeting and Segmentation: Utilize audience targeting tools and segmentation
strategies to reach specific audience segments with personalized messaging and offers.
Continuously refine audience targeting based on performance data and audience insights.
7. Stay Updated on Industry Trends: Stay abreast of the latest developments and trends in digital
marketing, including new advertising platforms, technologies, and best practices. Leverage industry
insights to innovate and optimize campaign strategies.
8. Reporting and Communication: Prepare regular reports and presentations on campaign
performance, highlighting key metrics, insights, and recommendations for optimization.
Communicate effectively with stakeholders to provide updates, gather feedback, and align on
strategic priorities.
Minimum Qualifications
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
Proven experience in digital marketing, focusing on performance marketing and campaign
management.
Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
Strong analytical skills with the ability to interpret data and draw actionable insights.
Experience with A/B testing methodologies and optimization techniques.
Excellent communication and collaboration skills, with the ability to work effectively in cross-
functional teams.
Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement.
Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus.
This is a work-on-site (work at the office)