Performance Marketing Specialist

Pasig, National Capital Region

Posted yesterday

Company:: Dempsey Resource Management Inc.
Company Description:: We are an executive search company engaged in the sourcing and referral of college graduates and professionals in the fields of Accounting, Finance, Engineering, Sales, Marketing, Web & Programming, HR & Admin, Behavioral Science, Arts and related fields. Our candidates are competitive. We source and refer not only graduates of Metro Manila schools but also those top graduates of provincial and state colleges and universities. Majority of our successful placements are graduates and board passers from outside Metro Manila.
Contract Type:: Full Time
Experience Required:: 1 year
Education Level:: Bachelor’s Degree
Gender:: Any
Number of vacancies:: 1

Job Description

RESPONSIBILITIES:
Develop comprehensive digital marketing strategies aligned with business goals, target audience demographics, and market trends
Collaborate with cross-functional teams to ensure campaign alignment with overall marketing objectives
Execute digital marketing campaigns across various channels, including but not limited to PPC (Pay-Per-Click), CPAS (Lazada, Shopee, Zalora), Meta advertising, display advertising, and email marketing. Coordinate with creative teams to develop compelling ad creatives and landing pages
Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other KPIs.
Utilize analytics tools such as Google Analytics, Meta Business Suite, Marketplace Sponsored Solutions and others to gain insights and identify optimization opportunities
Conduct A/B tests on ad creatives, landing pages, targeting parameters, and other campaign elements to optimize performance
Implement iterative improvements based on data-driven insights to increase campaign effectiveness and ROI.
Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize results within budget

QUALIFICATIONS:
Bachelor’s degree in Marketing, Advertising, Business, or a related field.
 Proven experience in digital marketing, focusing on performance marketing and campaign management
 Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, amonst others
 Strong analytical skills with the ability to interpret data and draw actionable insights
 Experience with A/B testing methodologies and optimization techniques
 Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams
 Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement
 Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus
 Amenable to work-on-site

SALARY: 35,000 - 40,000