Email Marketing Specialist
Pasig, National Capital Region
Posted 18 days ago
- Company:
- Drake International Philippines
- Company Description:
- “It’s all about People. Productivity. Performance.” Drake International Philippines is part of the Drake International Group of Companies that has been operating for more than 70 years now. We are committed to helping companies from various industries to increase their revenue through a range of talent management solutions. Established in 2008, Drake International Philippines has excelled in not only identifying the best talent for our clients but ensuring that we place our candidates with the best employers. This has been achieved through the application of Drake’s knowledge, focus, reach, quality, speed, and cost-efficiency in all aspects of our work. Drake offers a tailor-fit recruitment service: • Permanent Recruitment • Executive Search • Recruitment Process Outsourcing - Sourcing - Lead Generation/Talent Mapping - Administrative Support • Behavioral & Personal Assessment • Outplacement Service Our office | Makati, Philippines 18th Floor, Trident Tower, Gil Puyat Avenue, Makati City
- Contract Type:
- Full Time
- Experience Required:
- 2 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Responsibilities:
• Design, execute, and manage email marketing campaigns, including creating emails, automation, segmenting target audiences, and scheduling email delivery.
• Develop engaging content for emails, including copywriting and design, while ensuring alignment with brand voice and broader marketing goals.
• Conduct A/B tests to optimize campaign elements such as subject lines, email content, and CTAs.
• Analyze campaign performance metrics to evaluate success and areas for improvement.
• Maintain and segment email lists to target specific customer groups effectively.
• Collaborate with marketing and design teams to ensure cohesive and effective campaigns.
Qualifications:
• At least 2 years of experience working with email marketing systems such as Vero, SendGrid, and similar software, to create, manage, and optimize email marketing campaigns.
• Proficiency using drag-and-drop and HTML email builders, and design software such as Canva, Figma, and Adobe Photoshop.
• Strong copywriting skills to create compelling email content and strong calls to action.
• Proficiency in data analysis tools such as Google Analytics and ability to analyze performance data to guide strategy and make data-driven decisions.
• Understanding of how email marketing integrates with broader digital marketing strategies.
• Excellent organizational and project management skills to handle multiple campaigns simultaneously.
What's in it for you?
• PHP 60K/month on-target earnings (including performance pay)
• PHP 1.5-2K/month transportation allowance
• HMO (w/ 2 free dependents)
• Meals provided daily
• Great workspace in Ortigas CBD