Brand Manager

Taguig, National Capital Region

Posted more than 30 days ago

Company:: HEBE Beauty Cosmectis
Company Description:: Founded in 2018, HEBE BEAUTY is an international cosmetics company that aims to provide global consumers with "high-quality, powerful, and well-designed" beauty products. As a diversified international beauty platform, the group adheres to the strategy of "integration of multi-brand R&D and operation", and its incubation includes a matrix of diversified brands such as Y.O.U, GLAMFIX, barenbliss, DAZZLE ME, lavojoy, etc., covering multiple categories such as makeup, skin care and personal care. At present, we have developed markets in Indonesia, Malaysia, Thailand, the Philippines, Vietnam and many other countries, continuously developing the boundaries of beauty and making beauty within reach worldwide.
Contract Type:: Full Time
Experience Required:: 2 years
Education Level:: Bachelor’s Degree
Gender:: Any
Number of vacancies:: 5

Job Description

1. Formulate and implement a comprehensive brand strategy aligned with organizational objectives.
2. Drive initiatives to enhance brand equity, awareness, and relevance.
3. Ensure that consistent messaging and visual identity are maintained across all brand touchpoints, both online and offline.
4. Collaborate seamlessly with cross-functional teams to integrate the brand strategy into marketing, communications, and product development initiatives.
5. Conduct thorough market research to stay abreast of industry trends, competitor activities, and evolving consumer preferences.
6. Manage budgets effectively, optimizing spending to achieve maximum return on investment for brand initiatives.
7. Act as the spokesperson for the brand, representing it in media interactions and building relationships with key industry influencers.