Email Marketing Specialist - Shopify & Automation Expert (WFH)

Make your next big career move by applying as KMC Solutions’ next EMAIL MARKETER !

Seeking a detail-oriented and tech-savvy Email and SMS Marketing Specialist to join our dynamic marketing team. This role will focus on the execution and optimization of our email and SMS campaigns using Klaviyo and Postscript. The ideal candidate will be responsible for implementing marketing strategies, creating content, and monitoring campaign performance to maximize customer engagement and retention.

The main responsibilities of a EMAIL MARKETER include:

• Email Marketing Execution:
o Utilize Klaviyo to execute email marketing campaigns, including setting up and scheduling emails.
o Implement A/B tests to optimize email performance.
o Enhance email personalization and dynamic content based on customer segmentation and behavior.
o Monitor and report on email campaign performance, providing insights and recommendations for improvement.

• SMS Marketing Execution:
o Use Postscript to create, schedule, and send SMS marketing campaigns.
o Refine customer segments and optimize automated SMS flows for better engagement.
o Personalize SMS content and timing to ensure relevance and effectiveness.
o Track and analyze SMS campaign performance, providing actionable insights.

• Content Creation:
o Develop compelling email and SMS content that aligns with 310 Nutrition’s brand voice and marketing goals.
o Collaborate with the design team to ensure all email and SMS campaigns are visually appealing and on-brand.

• Campaign Management:
o Work closely with the marketing team to align email and SMS campaigns with overall marketing strategies.
o Ensure timely and accurate execution of all campaigns.
o Troubleshoot and resolve any issues related to email and SMS campaign deployment.

To apply, you must be an expert on the following requirements:

• Proven experience in email and SMS marketing, preferably in the nutrition or wellness industry.
• Proficiency in Klaviyo and Postscript or similar email and SMS marketing platforms.
• Strong understanding of email marketing best practices, including segmentation, personalization, and A/B testing.
• Excellent copywriting skills with the ability to create engaging and persuasive content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Strong communication and collaboration skills.

It will also be favorable if you are knowledgeable in:

• Experience with other marketing tools such as BlackCrow, Smile.io, and Malomo.
• Familiarity with customer segmentation and retention strategies.
• Basic understanding of HTML/CSS for email design tweaks.