General Manager

JOB DESCRIPTION
The General Manager is responsible for the overall operational, strategic, and financial management of the brewery. The GM will lead a diverse team and oversee production, sales, marketing, and distribution, with a particular focus on enhancing brand awareness in international markets. The GM will lead and foster relationships within the industry and ensure that the company meets its business objectives while maintaining a commitment to quality and innovation in craft beer production.

DUTIES & RESPONSIBILITIES
• Develop and implement the company’s strategic vision and operational goals.
• Analyze market trends and the competitive landscape to identify opportunities for growth, particularly in international markets.
• Foster a culture of collaboration, creativity, and excellence among all staff.
• Oversee daily operations of the brewery, ensuring efficient production processes and adherence to quality standards.
• Collaborate with the Supply Chain Shared Services to manage the supply chain, including procurement of raw materials, inventory control, and logistics.
• Collaborate with Compliance Shared Services to ensure compliance with health, safety, and environmental regulations.
• Prepare and manage the annual budget, forecasting revenue and expenses.
• Collaborate with Finance and Accounting Shared Services to monitor financial performance and reporting, analyze variances, and implement corrective actions as needed.
• Develop and execute comprehensive sales and marketing strategies to promote the brand and increase market share domestically and internationally.
• Conduct market research to identify target demographics and tailor marketing efforts to specific international markets.
• Build and maintain relationships with distributors, retailers, and customers, focusing on expanding international sales channels.
• Collaborate with Marketing Shared Services in the development of promotional materials, social media campaigns, and events to enhance brand visibility.
• Represent the company at industry events, festivals, and community functions, both locally and internationally.
• Build strategic partnerships with international distributors, importers, and retailers to enhance market penetration.
• Collaborate with industry organizations and attend trade shows to network and promote the brand.
• Work and collaborate with HR Shared Services to hire, train, and mentor staff across all departments, fostering a positive work environment. Conduct performance evaluations and implement professional development initiatives.
• Encourage teamwork and collaboration, ensuring all employees are aligned with the company’s mission and values.
• Ensure product quality and consistency through rigorous quality control processes.
• Stay informed of industry trends and innovations to continually improve product offerings.
• Develop partnerships with local businesses and organizations to enhance community/local presence.

SKILLS & QUALIFICATIONS
• Bachelor’s degree in business administration or a related field.
• At least 5-10 years of experience in a leadership role within the craft beer industry or a related field, with a focus on international markets.
• Proven track record of managing operations, financials, and teams in a dynamic environment.
• Strong leadership and team-building skills.
• Excellent communication and interpersonal abilities.
• Proficient in financial management and budgeting.
• Knowledge of brewing processes, quality control, and industry regulations.
• Experience in international marketing strategies and sales techniques.
• Strong networking skills with the ability to build relationships across cultures.
• Passion for craft beer and the brewing industry.
• Innovative thinker with a strategic mindset.
• Strong problem-solving skills and adaptability.
• Commitment to sustainability and community engagement.