IT Marketing Manager

Job Objectives:
Responsible for developing, implementing and executing strategic marketing plans for an
entire organization (or lines of business brands within an organization) in order to attract
potential customers and retain existing ones.

Duties and Responsibilities:
• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Promoting our brand at trade shows and major industry-related events.
• Build strategic relationship and partner with key industry players, agencies, and
vendors.
• Create, maintain, and conduct analytics reporting across multiple platforms and
extract key insights for future campaign development and go-to-market strategies,
complete with formal proposals and recommendations on tactics.
• Managing the marketing department's staff.
• Preparing and presenting monthly and annual reports to management

Job Qualifications:
• Graduate of a bachelor’s degree in marketing, Communication, or any Business
course
• Must have at least 5 years of work experience in the same or related field
• Must be adept in handling all types of social media including Facebook, Instagram,
Twitter etc.
• Familiar with live streaming applications and other related platforms have the advantage
• Must know Organic and Paid acquisition channels like Content
Creation and Curation, PPC campaigns, Events Management, Publicity, Social
Media management, Lead Generation, Copywriting, and Performance Analysis.
• Knowledgeable in latest trends and best practices in online marketing and IT
industry