Marketing Specialist

Marketing Specialist duties and responsibilities
Marketing Specialists help develop and execute campaigns to obtain new customers and increase a company’s sales. Other duties and responsibilities of a Marketing Specialist can include:

Performing local, regional and national market research to determine pricing schedules, market trends, demographic data, customer buying habits and competitor product offers
Conducting competitor research and analyses
Identifying ideal marketing channels for optimal customer engagement
Developing promotional materials and marketing plans for traditional and digital advertising channels
Guiding the marketing team with expert insights during marketing campaigns
Collaborating with marketing and sales teams to identify more effective branding ideas and develop innovative promotional materials for optimal customer engagement
Identifying ways for a company or brand to surpass rivals through competitor research and enhanced product development
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