Digital Marketing and Performance Specialist

Job Overview:

• Enhanced digital marketing performance.
• Boost social media engagement.
• Develop and executed a content marketing strategy.
• Conduct regular website and online shop platform audits and implemented SEO and SEM enhancements.
• Plan and execute multi-channel marketing campaigns.
• Develop and implement a comprehensive digital marketing strategy aligned with business goals and objectives.

I. Detailed Work Activities

1. Develop comprehensive digital marketing strategies aligned with business objectives, target audience demographic and market trends.
2. Plan, execute, and optimize digital marketing campaigns across various channels such as social media, search engines, email, and display advertising.
3. Implement tracking mechanisms and analytical tools to monitor campaign performance, analyze key metrics , and generate actionable insights for optimization.
4. Oversee website monitoring, updates, and maintenance to ensure optimal performance, user experience, and search engine visibility.
5. Conduct keyword research, on-page optimization, and off-page SEO activities to improve website rankings and drive organic traffic. Manage search engine marketing (SEM) campaigns for maximum visibility and conversion.
6. Collaborate with graphic artist to develop high quality, engaging content for digital channels, including blog posts, articles, videos, and social media posts.
7. Create, schedule, and publish social media content across relevant platforms. Engage with the audience , respond to comments, and monitor social media trends.
8. Email Marketing: Develop email marketing campaigns, including segmentation, automation, and A/B testing, to nurture leads, retain customers, and drive conversions.
9. Manage pay-per-click (PPC) advertising campaigns on platforms like Google Ads and Bing Ads, optimising ad Performance and maximising ROI.

II. Knowledge and Technology Skills
• Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
• Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
• Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
• Computer skills in document and worksheets, Calendar, scheduling software, social media platforms, websites, including its maximize functions.

III. Qualification Guide:
• Bachelor’s degree in Marketing, Digital Marketing, Business Administration, or related field.
• At least 2-3 year's of experience.
• Demonstrated work experience as a Digital Marketing/Specialist or in a similar role.
• Strong understanding of digital marketing concepts, strategies, and best practices.
• Proficiency in digital marketing tools to be used in Facebook, Shopee, Lazada, Tiktok and other similar platforms.
• Able to work independently with minimum supervision.
• Excellent Attention to detail.
• Effective time management and self-discipline.
• Good communication skills.
• Results oriented.
• Flexible and able to adapt to constant change.
• Willing to work full-time in an office/warehouse setting together with the marketing team.