Social Media Specialist

Duties and Responsibilities:

1. Develop and curate compelling content for social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.) that reflects the brand’s voice and values while promoting hotel offerings, events, and promotions.

2. Manage daily operations of social media channels, including posting, responding to comments and messages, and monitoring brand mentions and user-generated content.

3. Foster a positive online community by engaging with followers, responding to inquiries, and encouraging user participation through contests, polls, and campaigns.

4. Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Prepare regular reports on engagement, reach, and growth, and make data-driven recommendations for improvement.

5. Work closely with the marketing team, sales department, and other stakeholders to ensure social media initiatives align with overall marketing strategies and brand messaging.

6. Stay up-to-date with the latest social media trends, tools, and best practices within the hospitality industry to implement innovative strategies.

7. Assist in the planning and execution of digital marketing campaigns, including influencer partnerships, sponsored posts, and social media advertising.
Qualifications, Skills and Experience:

1. Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.

2. Proven experience in social media management, preferably within the hospitality or tourism sector.

3. Strong understanding of social media platforms, their algorithms, and best practices for engagement.

4. Exceptional written and verbal communication skills, with a knack for creating compelling narratives.

5. Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content.

6. Familiarity with SEO principles and online marketing strategies.

7. Ability to work flexible hours, including evenings and weekends, as needed for events or campaigns.