SEO Backer (full-time) - Remote

Responsibilities:

-Executes tests, collects, and analyzes data and results, identifies trends and insights to achieve maximum ROI in paid search campaigns.
-Tracks, reports, and analyzes website analytics and PPC initiatives and campaigns.
-Manages campaign expenses, stays on budget, estimates monthly costs, and reconciles discrepancies.
-Optimizes copy and landing pages for search engine marketing.
-Performs ongoing keyword discovery, expansion, and optimization.
-Researches and implements search engine optimization recommendations.
-Researches and analyzes competitor advertising links.
-Works with the Web development team to ensure SEO best practices are properly implemented on newly developed websites.
-Works with the Social Media team to drive SEO in content creation and content programming.
-Recommends changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
-Conducts keyword Research.
-Installs Google Analytics and Search Console on your website.
-Evaluates the content quality and removes low-quality pages.
-Identifies and fixes major crawler errors.
-Measures website uptime and page speed.
-Implements on-site SEO for webpages.
-Conducts Off-site SEO strategies including topic strategy, content submission, and backlinking.
-Implements local SEO and optimizes the Google My Business Page.
-Monitors website analytics and evaluates website ranking on a daily, weekly, monthly, and yearly basis.

Requirements:

-One to three years of experience in successfully developing and executing SEO campaigns.
-Understands search engine algorithms and ranking methods.
-Experience with SEO industry programs, such as Google Analytics, Adobe Analytics, or other web analytics tools.
-Knowledge of keyword research and data mining.
-Able to complete a competitive analysis and create reports.
-Can efficiently communicate with other marketing professionals to align goals.
-Must be enthusiastic and willing to collaborate with others within the marketing department to manage SEO strategy.
-Familiarity with WordPress or other content management systems.
-Understands web structures and able to write HTML, JavaScript snippets is a plus.