Key Accounts Manager

PRINCIPAL PURPOSE:
- Responsible for co-developing strategy, monitoring business performance and executing channel plan
effectively that maximizes our trade marketing investment to deliver business objectives in on trade
channel. Critical partner with Sales team and Brand teams , ensuring our customer plans are built, on
balance, through both always on volume driven activities and disruptive brand activation plans that
deliver on our customer and consumer drivers.

ROLES AND RESPONSIBILITY
- Implement a structured approach to regularly collect and update consumer, shopper, customer insights for defined priority channels.
Channel Activation.
- Formalize and regularly review a Channel Strategy with clear definitions of Priority Channels and clear Strategies to win.
- Embed continuous improvement cycle and own Internal Process Management to organize commercial plan gate keeping.
- Use data driven sales methodology to drive efficient and effective sales decisions.
- Extensive cross functional collaboration including with field sales, brand marketing and finance to bring a balanced volume, portfolio, branding and consumer experience approach to defend mainstream and accelerate premium growth in on trade in a targeted and scalable manner