FB ADS

We are seeking a skilled Facebook Ads Specialist to manage and optimize our paid Facebook advertising campaigns for our online slot game website. The ideal candidate will be responsible for delivering high-performing ads that attract new users, ensuring campaigns meet our key performance indicators (KPIs).

Responsibilities:

-Develop, execute, and manage paid media campaigns across various platforms (e.g., Google Ads, Facebook Ads) to achieve client objectives and KPIs.
-Conduct thorough audience research, segmentation, and targeting to create tailored messaging and ad creatives for different audience segments.
-Analyze campaign data to identify trends, insights, and optimization opportunities that drive campaign performance improvements.
-Regularly monitor budgets and adjust bids to optimize ROI and achieve predefined KPIs, such as CTR, CPA, and ROAS.
-Create and test compelling ad copy and landing pages to improve conversion rates and user experience.
-Stay current with industry trends, platform updates, and best practices to continuously improve campaign strategies and performance.
-Collaborate with cross-functional teams, including creative, technical, and analytics professionals, to develop and execute successful campaigns.
-Effectively communicate campaign performance, insights, and recommendations to clients and internal stakeholders.
-Continuously seek opportunities for professional development to enhance skills and stay ahead in the rapidly evolving digital advertising landscape.

Qualifications:

-Experience in managing paid media campaigns across multiple platforms (e.g., Google Ads, Facebook Ads).
-Strong analytical skills and proficiency in analyzing campaign data to draw actionable insights and optimize performance.
-In-depth understanding of audience targeting, segmentation, and persona development.
-Excellent copywriting skills and a keen eye for design and user experience.
-Familiarity with keyword research tools and techniques.
-Experience with A/B testing and optimization to improve campaign performance.
-Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
-Strong problem-solving skills and adaptability to stay ahead in a rapidly evolving industry.
-Commitment to ethical advertising practices and maintaining a positive reputation in the industry.