Digital Campaign Manager
Pasig, National Capital Region
Posted today
- Company:
- ACCPRO INTERNATIONAL
- Company Description:
- At ACCPRO International, we are dedicated to connecting businesses with exceptional talent by leveraging our extensive network, industry expertise, and cutting-edge recruitment strategies. Talent search and acquisition is our forte and expertise. ACCPRO International has more than 50,000 candidates ready for employment. EXECUTIVE SEARCH We enable culture-fit executive and leadership recruitment by providing the right-fit leader who is an inspiring visionary, and a catalyst of transformation sharing the same values with the organization. CONTINGENCY SEARCH We offer an optimized and success-driven solution to the recruitment of staff level to executive management roles for companies searching for the right-fit candidates.
- Contract Type:
- Full Time
- Experience Required:
- 5 to 10 years
- Education Level:
- Bachelor’s Degree
- Gender:
- Any
- Number of vacancies:
- 1
Job Description
Work setup: Hybrid (RTO 1 or 2x in a week)
Shift: 8PM to 5AM (PH Time)
Work location: Ortigas, Pasig
Job Description
The Digital Campaign Manager governs the entire campaign plan, this includes and not limited to email, digital advertising, nurture campaign, ABM campaign, etc. The role requires the ability to communicate well with the client and the internal team, especially in explaining the campaign’s direction and aligning the campaign’s initiative with the client’s goals.
Besides that, you would need to be firm and aggressive yet respectful in following-up with the team on their tasks to ensure that the timeline of the campaign is not affected.
Role Responsibilities
Identify and prioritize target segments based on demographics, firmographic and intent data.
Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline.
Create forecasts of multiple campaign results based on different performance scenarios.
Lead a campaign team to build and execute activities according to plan, troubleshooting and adjusting accordingly.
Lead campaign optimization, experimentation, and continuous improvement programs.
Manage reporting of weekly campaign activity updates, monthly campaign impact and analysis discussions.
Job Requirements
Bachelor's degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.
5+ years of overall working experience in marketing or business management related roles.
Minimum 1 year experience in roles involving planning, optimization and continuous improvement.
Strong command of English and comfortable with client facing meetings with stakeholders from the US.
Excellent writing, communication, and presentation skills.
Prior experience in B2B marketing is advantageous.