Marketing Manager

1. Participate in the marketing activities of offline sales team, assist in the management of event materials, collect event results, and conduct data feedback;

2. Collect the latest online and offline marketing trends of competing brands, and make corresponding marketing activities;

3. Conduct research on target consumers, collect consumer feedback on products, gain insight into the potential needs of consumers, think about promotion strategies, and form a report. Reference for online and offline marketing decisions.

4. Responsible for new product development, confirm product positioning, main selling point, marketing rhythm, Channel ratio, series ratio, terminal store display standards and sales targets, participate in online and offline team sales meeting communication plan and follow up implementation, follow up product inventory data to ensure sales results, and review the overall process;

5. Communicate overall brand marketing plan with PPC team to shape brand image.

QUALIFICATIONS:
Bachelor’s degree in any 4-year course
1. Minimum of 3 years' experience in the FMCG industry.
2. Experience in market / consumer research
3. Project experience in new product development