Marketing Manager

Key Responsibilities:

Market Trend Analysis:
Stay updated with market trends, consumer behavior, and industry developments.
Analyze market data for brand growth and product positioning opportunities.

Email Marketing:
Plan and execute email marketing campaigns for products and sales.
Manage the email marketing calendar for timely communication.
Segment email lists and personalize content to boost engagement and conversion.

Track and optimize email campaign performance.
Coordination with Ads Manager:
Collaborate with the ads manager on marketing materials for ads.
Ensure marketing content aligns with brand messaging and campaign goals.
Oversee the creation of ad creatives (graphics, videos, copy).

Campaign Planning and Execution:
Develop and manage multi-channel marketing plans (social media, email, digital ads).
Handle the marketing budget and resource allocation for maximum ROI.
Work with the design team to create appealing marketing materials.
Monitor and adjust campaign strategies for optimal outcomes.

Collaboration and Communication:
Coordinate with product development and sales teams for aligned marketing efforts.
Report marketing plans and results to senior management and stakeholders.

Qualifications:
Proven experience as a Marketing Manager or similar role, preferably in the fashion or retail industry.
Strong understanding of market research and data analysis.
Expertise in email marketing platforms (e.g., Mailchimp, Klaviyo).
Proficiency in digital marketing tools and platforms, including social media and online advertising.
Excellent written and verbal communication skills.
Strong organizational and project management abilities.
Creative mindset with the ability to think outside the box.
Knowledge of SEO and content marketing strategies.