Marketing Specialist

Main Duties and Responsibilities:

Plan, implement, and run paid branding campaigns on OOH.
Build, update, and maintain regular reporting and analysis.
Partner with internal and external teams to develop new creative advertising creatives based on creative insights driven by your programs.
Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies.
Proficient in media buying through an agency and directly through social media platforms
Experience with regular reporting, collaborative and thoughtful planning, performance management and forecasting
Knowledgeable about relevant online analytics tools.
Has proven sophisticated analytical skills and is very comfortable with spreadsheets and manipulating large data sets.
An eye for details and the ability to understand what messaging and creativity will deliver results
Exhibit enthusiasm, passion, creativity, and dedication.
Qualifications:

Candidates must possess at least a Bachelor's/College Degree , Advertising/Media, Mass Communications, Marketing or equivalent.
At least 2-3 years of experience in OOH marketing
At least 2–3 years spent running large-scale paid programs
Can work with minimal supervision