Marketing and Event Coordinator

• Markets products by developing and implementing marketing and advertising campaigns based on clients’ expectations and demands.
• Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
• Maintains promotional materials inventory, plans meetings and trade shows, maintains databases, and prepares report.
• Implements marketing and advertising campaigns by assembling and analyzing sales forecasts; preparing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations; and updating calendars.
• Prepares marketing reports by collecting, analyzing, and summarizing critical data together with the rest of the team.
• Keeps promotional materials ready by coordinating requirements with graphics department, inventorying stock, placing orders, and verifying receipt.
• Supports sales staff by providing sales data, market trends, forecasts, account analyses, and new product information.
• Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
• Plans meetings and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Monitors budgets by comparing and analyzing actual results with plans and forecasts.
• Explores opportunities to add value to job accomplishments.