INNOVATRONIX INCORPORATED

Business Industry / Sector
Manufacturing
Province:
Rizal
City:
Antipolo City

Company Description

In 1987, Ramon Castillo, a former senior engineer at Intel, left the manufacturing firm of computer components and integrated circuits, to put up Innovatronix, Inc. It is a fitting acronym for a company promising to engage in "innovative electronics" with Castillo as the engineer and one technician. Being the only Filipino firm experienced in making electronic displays, and Innovatronix was contracted to make the scoreboards for the Southeast Asian games held in Manila in November 1991. This big break became the starting point of bigger opportunities for Innovatronix.. From scoreboards, Innovatronix's TRONIX brand on consumer electronic products was launched. Up to this date, Innovatronix had reached Filipino household with its Power-on-Delay (POD10), electronic ballasts and ACT20 for window-type air conditioners. In 1997, when the Asian financial crisis came, Innovatronix was resilient by venturing into another business concept. This was due to the advent of digital cameras. Castillo, also a photography hobbyist, established the Tronix Imaging Centers in 1999. It started in Farmers Plaza, Ever Ortigas and Pavilion Mall in Biñan, Laguna offering digital imaging services plus retail of Tronix brand of consumer electronics.
Over a few years, Innovatronix's network of outlets grew rapidly, covering the entire Metro Manila and nearby provinces. By 2006, Tronix Imaging Centers have scattered all over the country. It is one of the pioneers in the digital photo studio industry. Tronix Imaging Centers offer wide-range of digital imaging services. 

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